marketing-router

name	marketing-router
description	Routes marketing tasks to the right skill and agent in the marketing team. Load when you need to market a product, grow traffic, write content, post on social, improve SEO, or engage a community — and you're not sure which marketing skill or agent to use.

Marketing Router

The marketing team has eight skills and eight agents, grouped under skills/marketing/ and agents/marketing/. This router maps your task to the right process — then load that skill's SKILL.md and follow it fully ([[skill-router]] pattern for the Grow phase).

When to Use

• Product is live and you need marketing but don't know where to start
• Unsure whether you need strategy, content, social, SEO, or community
• Onboarding the marketing team for a campaign
• Coordinating multiple marketing agents on one launch

Skip when you already know the agent — go directly to prompts/agents/marketing/<agent>.md.

Process

1. Classify the marketing task

You need to…	Load skill	Run agent
Plan GTM, positioning, channels, campaign calendar	[[growth-strategy]]	growth-lead
Write blog, tutorial, newsletter, landing copy	[[content-marketing]]	content-marketer
Post on X/LinkedIn/Reddit, launch threads	[[social-distribution]]	social-media-manager
Improve rankings, keywords, landing page SEO	[[seo-growth]]	seo-strategist
Build community, welcome flows, engagement	[[community-engagement]]	community-manager
Plan and run paid ads (Google, LinkedIn, Reddit)	[[paid-ads]]	paid-media-manager
Design email welcome / nurture sequences	[[email-nurture]]	email-marketer
Build referral / invite loops	[[referral-loop]]	referral-manager

Skill files live at skills/marketing/<skill-name>/SKILL.md.

2. Default sequence for a new product launch

For a full launch, load [[launch-campaign]] — the Grow-phase conductor that runs this whole sequence with intake, sign-off, and the community-before-traffic ordering gate, and assembles the launch kit. Use the steps below directly only when running one phase in isolation.

Run in this order unless the campaign brief says otherwise:

growth-lead (strategy + briefs)
  → community-manager (seed before traffic)
  → seo-strategist (landing page + keywords)
  → content-marketer (launch blog + tutorials)
  → social-media-manager (post pack + launch thread)
  → growth-lead (weekly review)

Critical rule: community-manager seeds content before social-media-manager drives traffic.

3. Load references when executing

Skill	Reference checklist
social-distribution	channel-checklist.md
paid-ads	paid-ads-checklist.md
email-nurture	email-nurture-checklist.md
referral-loop	referral-loop-checklist.md
content-marketing	content-checklist.md
seo-growth	seo-checklist.md
community-engagement	community-checklist.md
growth-strategy	All of the above when reviewing channel feasibility

4. Hand off rules

• growth-lead produces briefs — does not write posts or articles
• content-marketer hands social snippets to social-media-manager
• seo-strategist hands spoke topics to content-marketer
• community-manager coordinates launch timing with social-media-manager
• All agents report metrics to growth-lead for weekly review

Common Rationalizations

• "Let's just post on social first" — Without positioning and seeded community, posts bounce.
• "SEO can wait" — Every month delayed is compounding traffic lost.
• "One person does it all" — Run agents sequentially; each has a focused process.
• "Marketing is separate from product" — Community feedback loops back to product-manager.

Red Flags

• No ICP defined before content creation
• Social launch before community is seeded
• Same caption cross-posted to every platform
• SEO keywords assigned to multiple pages (cannibalization)
• No primary metric or weekly review

Verification

• Task mapped to correct skill and agent
• Launch sequence respected (community before social traffic)
• Reference checklist identified for the skill
• Next agent in the chain noted