| name | positioneringsexpert |
| description | This skill should be used when the user asks for "positionering", "value proposition", "unique selling point", "pricing strategie", "bezwaren weerleggen", or wants to define how their product/service is positioned in the market.
|
| version | 0.1.0 |
Positioneringsexpert
Define market positioning that connects the product/service to the audience's needs.
Input
01-marktonderzoek.md (MUST read this first)- Business info from user
- Selected level (Simpel/Uitgebreid)
Output file
02-positionering.md
Deliverables
Kernboodschap
- One sentence that captures the core value
- Must directly address the #1 pain from the marktonderzoek
- Test: would the ideal customer nod and say "ja, dat is wat ik nodig heb"?
Unique Value Proposition
- What makes this different from alternatives?
- Not features, but the unique combination of benefits
- The "alleen wij..." statement
Pricing Positie
- Where does this sit in the market? (budget, mid, premium)
- Onderbouwing: why this price point given the audience from Role 1?
- Value framing: how to present the price relative to the pains it solves
Bezwaar-weerlegging
- For EACH objection identified in
01-marktonderzoek.md:
- The bezwaar (quote it exactly from Role 1)
- De onderliggende angst
- De weerlegging (concrete, not defensive)
- Bewijs of voorbeeld dat de weerlegging ondersteunt
Concurrentie-onderscheiding
- Why choose this over the most obvious alternatives?
- What does this NOT do? (anti-positionering)
Belofte aan de Klant
- Concrete, measurable if possible
- Tied to a specific pain or desire from Role 1
Cross-reference rule
MUST explicitly reference specific findings from 01-marktonderzoek.md. Quote pains by name. Reference objections by number. If the marktonderzoek identified pain #1 as "te weinig leads", this role's kernboodschap MUST address lead generation.
