Use when defining brand accent. ONE accent color, used sparingly (1-5% of surface). Multiple accents = retail; single accent = luxury.
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Use when shipping a single-page artifact, demo, or marketing page that doesn't need a build process. Single-file HTML = fastest delivery, smallest footprint.
Use when designing card components that should feel like physical objects. Slab-card components feel like graded card holders — bordered, layered, displayed.
Use when designing first-impression brand moments. Slow loading is luxury; fast generic is template.
Use when adding typographic finesse. Small caps for labels, tabular figures for numbers, oldstyle vs lining figures intentionally.
Use when adding authentication or certification visual markers. Stamps and embossed marks signal authenticity and brand authority.
Use when adding depth via parallax. Subtle parallax (20-40% movement) adds depth without disorientation.
Use when establishing a precise layout grid. Swiss/International style uses 12-col grid with strict adherence; every element snaps to grid.
Use when entering hero text or making titles dramatic. Staggered text reveal makes titles unfold dramatically.
Use when adding tactile feel to digital surfaces. Subtle paper texture, scan grain, or laid-paper pattern adds depth.
Use when designing redeemable items, coupons, or event-style components. Ticket-stub UI evokes physical tickets — perforated edges, dotted line, branded.
Use when defining motion easing curves. Linear feels mechanical; spring feels playful; ease-out feels professional.
Use when layering type over photography or texture. Translucent overlays create legibility without flat blocks.
Use when establishing text color hierarchy. Use opacity on ink, not different colors. Maintains brand cohesion.
Use when selecting a typography pair for a brand. Serif headline + sans body is the editorial classic; choose intentionally.
Use when adding ALL CAPS to a layout. Used sparingly — for labels, callouts, navigation, NOT for headlines.
Use when optimizing font loading. Variable fonts ship multiple weights in one file — faster than loading 5 separate weight files.
Use when establishing typography weight system. Most brands need 3-4 weights, not 9. Use restraint.
Use when laying out hero, section transitions, and premium content. White space is the most expensive visual real estate.
Use when creating visual depth in layout. Subtle shadows, layered elements, and z-stacking define hierarchy without flat or 3D extremes.