| name | schema-markup-fundamentals |
| description | Use when adding structured data to pages. Schema = JSON-LD that helps Google understand content type and earn rich snippets.
|
Schema Markup Fundamentals
JSON-LD is the modern schema format. Add to <head>. Common types: Article, Product, FAQ, HowTo, Organization, LocalBusiness, Review.
Most useful schema types
- Organization (homepage) — brand entity
- WebPage (every page) — page metadata
- Article (blog posts) — author, date
- Product (product pages) — price, ratings, availability
- FAQ (FAQ sections) — Q&A pairs for AI search
- HowTo (tutorials) — step-by-step instructions
- Review + Rating — testimonials
- BreadcrumbList — site hierarchy
- LocalBusiness (local SEO) — business info
- VideoObject (videos) — video metadata
FAQ schema example
<script type='application/ld+json'>
{
'@context': 'https://schema.org',
'@type': 'FAQPage',
'mainEntity': [{
'@type': 'Question',
'name': 'How long does PSA take?',
'acceptedAnswer': {
'@type': 'Answer',
'text': 'PSA takes 20-60 days depending on service tier...'
}
}]
}
</script>
Verification
- Google Rich Results Test (free)
- Schema.org Validator
- Search Console enhancements report (post-publish)
- View rich result preview before live
Don't ship schema without testing — invalid schema is worse than no schema.
Where this fits in the X3 empire
Schema rule on every CardPrepAI page.
