| name | ph-content-recycling |
| description | Repurpose Product Hunt launch content across channels. Use this skill to maximize the value of your launch assets by adapting them for blog posts, documentation, social media, and more. |
Product Hunt Content Recycling
This skill helps you repurpose Product Hunt launch content across multiple channels to extend your launch impact.
When to Use This Skill
- After your PH launch
- Maximizing content ROI
- Building your content library
- Extending launch visibility
- Creating evergreen materials
The Content Recycling Framework
What You Created for PH
LAUNCH ASSETS:
├── Tagline
├── Description (short + long)
├── Maker comment
├── Gallery images (4-6)
├── Video demo
├── Thumbnail/GIF
├── Email templates
├── Social posts
└── Supporter materials
Where to Repurpose
DESTINATION CHANNELS:
├── Website (landing page, about, features)
├── Blog (launch story, learnings, how-to)
├── Documentation (README, quickstart)
├── Social media (ongoing posts)
├── Email marketing (sequences)
├── Other platforms (directories, communities)
├── Sales materials (decks, one-pagers)
└── PR/Media (press releases, pitches)
Channel-by-Channel Guide
1. Website Updates
Landing Page:
- Tagline → Headline
- Description → Value proposition section
- Gallery images → Feature screenshots
- Video → Hero or features section
- Maker comment → About section
Features Page:
- Gallery images → Feature highlights
- Demo video → Embedded walkthrough
- Description points → Feature list
About Page:
- Origin story from maker comment
- Mission/vision from description
- Team info (if mentioned)
Homepage Badge:
<a href="https://www.producthunt.com/posts/your-product">
<img src="https://api.producthunt.com/widgets/embed-image/v1/top-post-badge.svg?post_id=YOUR_ID" />
</a>
2. Blog Content
Launch Announcement Post:
Title: "Introducing [Product]: [Tagline]"
Contents:
- What we launched (description)
- Why we built it (maker comment story)
- Key features (from gallery)
- Getting started (CTA)
Launch Retrospective:
Title: "What We Learned Launching on Product Hunt"
Contents:
- Our results (numbers)
- What worked
- What didn't
- Advice for others
Feature Deep-Dive (from each gallery image):
Title: "How [Feature] Helps You [Benefit]"
Contents:
- The problem (from description)
- Our solution (from demo)
- How to use it (new content)
- Results/examples
3. Documentation
README.md:
# [Product Name]
> [Tagline]
[Description - first paragraph]
## Features
- [Feature 1 from gallery]
- [Feature 2 from gallery]
- [Feature 3 from gallery]
## Getting Started
[Adapted from demo script]
## Support
[From maker comment closing]
---
🏆 Featured on Product Hunt: [Badge/Link]
Quick Start Guide:
- Adapted from demo video script
- Screenshots from gallery
- Step-by-step from description
4. Social Media (Ongoing)
Thread Formats:
Origin Story Thread:
1/ Just launched [Product] on Product Hunt! 🚀
Here's the story of why we built it...
[Maker comment story, broken into tweets]
n/ Try it here: [link]
Lessons Learned Thread:
1/ We launched on Product Hunt and got [X upvotes].
Here are [X] things we learned:
[List of lessons]
n/ Full details: [blog link]
Feature Highlight Posts:
[Gallery image]
[Feature name] makes [benefit] easy.
Here's how:
[Demo or explanation]
Try it: [link]
5. Email Marketing
Welcome Sequence:
- Email 1: Welcome (adapted maker comment)
- Email 2: Feature 1 (gallery image 1)
- Email 3: Feature 2 (gallery image 2)
- Email 4: Success story
- Email 5: CTA
Newsletter:
- Launch announcement
- Feature highlights
- User stories
6. Other Directories
Platforms to List:
- BetaList
- SaaSHub
- AlternativeTo
- Capterra/G2
- AppSumo (if applicable)
- Indie Hackers
- Hacker News (Show HN)
Adapted Content:
Each platform needs slightly different format, but core content stays same:
- Tagline (may need length adjustment)
- Description (platform-specific)
- Screenshots (gallery images)
- Links
7. Sales Materials
One-Pager:
[LOGO]
[Tagline]
THE PROBLEM
[From description]
THE SOLUTION
[From description + demo]
KEY FEATURES
[From gallery]
RESULTS
[From launch metrics or testimonials]
GET STARTED
[CTA]
Pitch Deck Slides:
- Slide 2: Problem (from description)
- Slide 3: Solution (tagline + demo)
- Slide 4-6: Features (gallery images)
- Slide 7: Traction (PH results + users)
8. PR/Media
Press Release:
FOR IMMEDIATE RELEASE
[Tagline] — [Company] Launches [Product]
[City, Date] — [First paragraph of description]
[Key features and benefits]
"[Quote from maker comment]" — [Founder Name], [Title]
[Availability and pricing]
About [Company]:
[Brief company description]
Contact:
[Media contact info]
Content Transformation Matrix
| Original Asset | Blog | Social | Email | Docs | PR |
|---|
| Tagline | Title | Hook | Subject | Header | Headline |
| Description | Body | Threads | Body | Overview | Body |
| Gallery | Images | Posts | Images | Screenshots | Attachments |
| Video | Embed | Clip | GIF | Tutorial | Asset |
| Maker Comment | Story | Thread | Intro | About | Quote |
Recycling Workflow
Step 1: Inventory
List all assets created for launch:
Step 2: Prioritize Channels
Rank by impact:
- [Channel] - [Why important]
- [Channel] - [Why important]
- [Channel] - [Why important]
Step 3: Adapt
For each priority channel:
- Review format requirements
- Adapt content to fit
- Maintain core message
- Optimize for platform
Step 4: Schedule
Create content calendar:
| Date | Channel | Content | Asset Used |
|---|
| [Date] | Blog | Launch post | All |
| [Date] | Twitter | Thread | Story |
| [Date] | LinkedIn | Feature post | Gallery 1 |
Quick Win Templates
Twitter Thread from Maker Comment
- Take maker comment
- Split into 5-7 logical chunks
- Add hook as tweet 1
- Add CTA as final tweet
Blog Post from Description
- Use tagline as title
- Expand each sentence of description into paragraph
- Add gallery images as illustrations
- Add demo video embed
Email from Social Posts
- Combine 3-4 social posts
- Add personal greeting
- Add CTA
- Send!
Recycling Checklist
Week 1 After Launch
Week 2-4
Ongoing
Output Format
CONTENT RECYCLING PLAN: [Product Name]
ASSETS AVAILABLE:
- [List all launch assets]
PRIORITY CHANNELS:
1. [Channel] - [Reason]
2. [Channel] - [Reason]
3. [Channel] - [Reason]
CONTENT CALENDAR:
Week 1:
- [Date]: [Content] → [Channel]
- [Date]: [Content] → [Channel]
Week 2:
- [Date]: [Content] → [Channel]
- [Date]: [Content] → [Channel]
ADAPTATIONS NEEDED:
- [Asset] → [Channel]: [Changes needed]
- [Asset] → [Channel]: [Changes needed]
QUICK WINS:
- [ ] [Easy recycling task]
- [ ] [Easy recycling task]
- [ ] [Easy recycling task]
