| name | ph-launch-strategy |
| description | Strategic planning for Product Hunt launches. Use this skill when you need to define launch objectives, create a preparation timeline, or develop an overall launch strategy. Helps with goal-setting, timeline creation, and strategic decision-making. |
Product Hunt Launch Strategy
This skill helps you create a comprehensive launch strategy for Product Hunt, from defining objectives to creating a detailed preparation timeline.
When to Use This Skill
- Starting to plan a Product Hunt launch
- Defining launch objectives and success metrics
- Creating a preparation timeline (4-6 weeks recommended)
- Deciding between visibility, acquisition, or social proof goals
- Planning resource allocation for the launch
Launch Objectives Framework
Primary Objective Types
-
Visibility & Brand Awareness
- Goal: Maximum exposure to tech community
- Success metric: Views, impressions, social shares
- Best timing: Weekdays (Tuesday-Thursday)
- Required effort: High
-
Customer Acquisition
- Goal: Drive signups, trials, or purchases
- Success metric: Conversion rate, new users
- Best timing: Weekdays for B2B, any day for B2C
- Required effort: Very High
-
Social Proof (Badge)
- Goal: Win "Product of the Day" badge
- Success metric: Final ranking position
- Best timing: Weekends for easier competition
- Required effort: Medium
-
Qualified Feedback
- Goal: Get expert feedback on MVP
- Success metric: Comment quality, actionable insights
- Best timing: Any day
- Required effort: Medium
4-6 Week Preparation Timeline
Week 1-2: Foundation
Week 3: Content Preparation
Week 4: Outreach Setup
Week 5: Final Preparation
Week 6: Pre-Launch
Strategic Considerations
Product Readiness Checklist
Team Preparation
Output Format
When using this skill, provide:
- Objective Statement: Clear primary goal with measurable success criteria
- Timeline: Customized week-by-week preparation plan
- Resource Assessment: Team availability and required assets
- Risk Factors: Potential challenges and mitigation strategies
- Success Metrics: Specific KPIs to track
Example Strategy Output
LAUNCH STRATEGY: [Product Name]
PRIMARY OBJECTIVE: Customer Acquisition
Target: 500 signups within 48 hours of launch
Secondary: Achieve Top 5 Product of the Day
LAUNCH DATE: Tuesday, [Date] at 12:01 AM PST
Rationale: Maximum weekday traffic, B2B audience active
PREPARATION TIMELINE:
Week 1 (Starting [Date]): Foundation & Community Building
Week 2: Content Creation Sprint
Week 3: Outreach Preparation
Week 4: Final Polish & Scheduling
KEY MILESTONES:
- [Date]: All assets finalized
- [Date]: Email sequences scheduled
- [Date]: Team briefing complete
- [Date]: LAUNCH
SUCCESS METRICS:
- Upvotes: Target 400+
- Comments: Target 50+
- Website visits: Target 2,000+
- Signups: Target 500+
