campaign-architect

name	campaign-architect
slug	aaron-campaign-architect
displayName	Campaign Architect · 付费广告账户结构
summary	付费广告账户结构/广告系列规划/否定关键词
description	Use when the user asks to "plan my paid account structure", "pick Search vs PMax", "lay out ad groups / asset groups", or "audit paid-vs-organic cannibalization"; designs campaign-type selection, ad-group/asset-group layout, targeting + match types, negative/exclusion hygiene, and a paid↔organic overlap audit, and scores the ROAS A (Audience) dimension + structure. Not for computing the final RQS — use ad-account-auditor; not for budget split — use budget-optimizer; not for organic site architecture — use site-structure-optimizer. 付费广告账户结构/广告系列规划/否定关键词
version	19.0.0
license	Apache-2.0
compatibility	Claude Code and compatible agent-skill hosts
homepage	https://github.com/aaron-he-zhu/aaron-marketing-skills
when_to_use	Use when designing or restructuring a paid-ads account before launch: choosing campaign types (Search/PMax/broad), grouping ad groups or asset groups, setting targeting and match types, building negative-keyword and exclusion lists, or checking whether paid and organic are bidding against the same intent.
argument-hint	<account/campaign goal> [platforms] [target keywords or themes]
metadata	{"author":"aaron-he-zhu","version":"19.0.0","discipline":"ad","phase":"research","geo-relevance":"low","hermes":{"tags":["marketing","ad","research"],"category":"ad"},"openclaw":{"emoji":"🎯","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}}

Campaign Architect

Plans the structure of a paid-ads account — campaign types, ad-group/asset-group layout, targeting, match types, and negative/exclusion hygiene — and scores the ROAS A (Audience) dimension plus structure. It designs the paid account skeleton (distinct from organic site architecture) and hands the finished structure to the auditor that scores the full account; it does not compute the final RQS itself.

Quick Start

Plan the paid account structure for [goal] on [platforms]. Here is my exported campaign + search-terms report: [paste/path].

Should this be Search, PMax, or broad match? Lay out ad groups and the negative-keyword list for [themes].

Audit paid↔organic cannibalization: here is my GA4 traffic-acquisition export and my campaign export.

Skill Contract

Expected output: a paid account structure (campaign-type choice, ad-group/asset-group map, targeting + match-type plan, negative/exclusion lists), a paid↔organic cannibalization read, a ROAS A dimension score with structure notes, and the standard handoff summary.

• Reads: account/campaign goal, exported campaign + search-terms report, audience/placement reports, GA4 traffic-acquisition export (own data); the budget split from budget-optimizer when present.
• Writes: a user-facing structure plan and reusable summary to memory/ad/campaign-architect/.
• Promotes: chosen campaign type, structure decisions, A-dimension score, cannibalization findings, and missing exports to memory/hot-cache.md and memory/open-loops.md; propose durable structure choices as pending-decision items.
• Done when: campaign type is justified against the goal; every ad group / asset group has a single intent theme; match types and a negative/exclusion list are specified; the paid↔organic overlap is reported or its qualified item is Unknown; and the typed ROAS A score is emitted only at complete applicable coverage, otherwise the run is NEEDS_INPUT/UNDECIDED/NOT_SCORED with no score.
• Primary next skill: ad-account-auditor to score the full RQS and enforce the veto items.

Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources