preference-frequency-manager

name	preference-frequency-manager
slug	aaron-preference-frequency-manager
displayName	Preference Frequency Manager · 邮件偏好中心
summary	邮件偏好中心/降频阶梯设计/退订替代降档
description	Use when the user asks to "build a preference center", "set up a frequency opt-down ladder", "give people a step-down instead of unsubscribe", or "design a topic/cadence preference page"; produces a preference-center field spec, a frequency/topic opt-down ladder (down-tier paths that substitute for a hard unsubscribe), a preference-to-suppression mapping, and a SEND N-dimension sub-item note on preference-center / frequency options offered. Not for the lifecycle flow map or cadence governance — use email-sequence-designer; not for the consent/suppression record itself — use consent-registry; not for computing EQS or ruling the N1 unsubscribe veto — use email-quality-auditor. 邮件偏好中心/降频阶梯设计/退订替代降档
version	19.0.0
license	Apache-2.0
compatibility	Claude Code and compatible agent-skill hosts
homepage	https://github.com/aaron-he-zhu/aaron-marketing-skills
when_to_use	Use when designing the subscriber-facing preference center and the frequency/topic opt-down ladder that gives a subject a step-down path instead of a hard unsubscribe: the preference-page field set (topics, cadence tiers, channel toggles), the down-tier ladder (weekly to monthly to pause to sunset), the mapping from each preference choice to the suppression/frequency rule the ESP and consent-registry must honor, and the SEND N sub-item on preference-center / frequency options offered. Activate when unsubscribe pressure, list fatigue, or a rising opt-out rate means people need a lighter-touch exit before they leave the list entirely — this is the N1-veto mitigation, not the N1 verdict.
argument-hint	<preference-center or opt-down goal> [platform/ESP] [topic set] [audience/segment]
metadata	{"author":"aaron-he-zhu","version":"19.0.0","discipline":"email","phase":"nurture","geo-relevance":"low","hermes":{"tags":["marketing","email","nurture"],"category":"email"},"openclaw":{"emoji":"✉️","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}}

Preference & Frequency Manager

Designs the subscriber-facing preference center and the frequency/topic opt-down ladder that gives a subject a step-down instead of a hard unsubscribe, and supplies the SEND N (Nurture / Lifecycle) sub-item note on preference-center / frequency options offered. It specifies the preference-page field set (topics, cadence tiers, channel toggles), the down-tier ladder (e.g., weekly → monthly → pause → sunset), and the mapping from each preference choice to the suppression/frequency rule the ESP and consent-registry must enforce. It is the N1-veto mitigation — the softer exit that keeps people on the list at a lower cadence — but it does not adjudicate the N1 unsubscribe veto, own the consent record, design the lifecycle flows, or compute the EQS.

Quick Start

Build a preference center for [product/audience] on [ESP]. Offer topics [list], cadence tiers [weekly/monthly], and a pause option instead of a hard unsubscribe.

Design a frequency opt-down ladder: on the unsubscribe page, offer step-down paths (reduce to monthly, pick topics, pause 90 days) before the full opt-out.

Opt-out rate is rising on [segment]. Design a preference page + down-tier ladder that gives fatigued subjects a lighter cadence before they leave, and map each choice to a suppression/frequency rule.

Skill Contract

Expected output: a preference-center field spec (topic groups, cadence tiers, channel toggles, save/confirm behavior), a frequency/topic opt-down ladder (the down-tier steps offered on the unsubscribe path and their order), a preference-choice → suppression/frequency mapping (what each selection tells the ESP and consent-registry to honor), a SEND N sub-item note on preference-center / frequency options offered, and the standard handoff summary.

• Reads: the topic set and cadence tiers to offer, the target segment (from the user or from list-segment-builder when present), the flow/cadence context (from email-sequence-designer when present, so the ladder's tiers match the program's send frequencies), and a manual ~~email platform (ESP) export of current preference-center fields and opt-out/preference-update signals when available. Consent and suppression facts are read from, and written back to, consent-registry.
• Writes: a user-facing preference-center spec + opt-down ladder + choice-to-rule mapping, and a reusable handoff summary to memory/email/preference-frequency-manager/YYYY-MM-DD-<preference-or-segment>.md.