| name | reactivation-specialist |
| slug | aaron-reactivation-specialist |
| displayName | Reactivation Specialist · 流失召回 |
| summary | 流失召回/重新授权/沉默用户清理 |
| description | Use when the user asks to "build a win-back campaign", "re-engage lapsed subscribers", "run a re-permission / re-consent sweep", or "sunset my dead list"; produces a closed-loop reactivation program — a lapsed-cohort definition, a staged offer ladder, a re-consent (re-permission) capture step, and a sunset-confirm / suppression rule. Owns none of the SEND-N sub-item notes: engagement-decay / sunset is email-sequence-designer's and preference-center / frequency options is preference-frequency-manager's — this skill references those notes, it does not re-emit them. Not for the general lifecycle flows (welcome/cart/post-purchase) — use email-sequence-designer; not for the preference-center / opt-down ladder — use preference-frequency-manager; not for the consent record itself — use consent-registry; not for computing EQS or the N1 veto — use email-quality-auditor. 流失召回/重新授权/沉默用户清理 |
| version | 19.0.0 |
| license | Apache-2.0 |
| compatibility | Claude Code and compatible agent-skill hosts |
| homepage | https://github.com/aaron-he-zhu/aaron-marketing-skills |
| when_to_use | Use when a defined cohort has stopped opening/clicking and the user wants a self-contained win-back and re-permission program before those subjects are suppressed: define the lapsed cohort by a no-engagement window, design a staged offer ladder (soft re-engagement → incentive → last-chance), add a re-consent / re-permission capture step so re-engaged subjects re-affirm opt-in, and set the sunset-confirm rule that either re-permissions or suppresses each subject. Activate when the problem is a decaying tail of the list and the goal is to recover or cleanly retire it — not to design the everyday lifecycle flows. |
| argument-hint | <lapsed cohort or no-engagement window> [platform/ESP] [offer/incentive available] [suppression policy] |
| metadata | {"author":"aaron-he-zhu","version":"19.0.0","discipline":"email","phase":"nurture","geo-relevance":"low","hermes":{"tags":["marketing","email","nurture"],"category":"email"},"openclaw":{"emoji":"✉️","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}} |
Reactivation Specialist
Designs a closed-loop reactivation program for lapsed email cohorts — the win-back offer ladder, the re-consent (re-permission) capture step, and the sunset-confirm / suppression rule. It defines the lapsed cohort by a no-engagement window, stages an offer ladder that escalates then stops, requires re-engaged subjects to re-affirm opt-in, and specifies the terminal rule that either re-permissions a subject or suppresses them. It does not author the SEND N (Nurture / Lifecycle) sub-item notes: engagement-decay / sunset is owned by email-sequence-designer and preference-center / frequency options by preference-frequency-manager — this program feeds both owners its sunset-confirm and re-consent facts to fold in, and references their notes rather than re-emitting them. It does not design the everyday lifecycle flows, own the consent record, or compute the final EQS.
Quick Start
Build a win-back campaign for subscribers who haven't opened in [N] days on [ESP]. Here is my engagement export: [paste/path]. I can offer [incentive].
My unengaged tail is [X]% of the list and complaints are creeping up. Design a re-permission sweep with an offer ladder and a sunset-confirm rule.
I need to clean the dead weight off my list without a bulk delete. Design a reactivation program that re-consents the recoverable subjects and suppresses the rest.
Skill Contract
Expected output: a lapsed-cohort definition (the no-engagement window + how the cohort is pulled), a staged offer ladder (each step's trigger, timing, message intent, and escalation/stop rule), a re-consent / re-permission capture step (what re-affirms opt-in and how it is recorded), a sunset-confirm / suppression rule (the terminal branch that either re-permissions or suppresses each subject), a handoff of the sunset-confirm and re-consent facts to the SEND N sub-item owners (engagement-decay / sunset → email-sequence-designer; preference-center / frequency options → preference-frequency-manager) rather than an own sub-item score, and the standard handoff summary.
- Reads: the lapsed-cohort criteria (no-open / no-click window), the available incentive or offer, the ESP engagement/flow export (own data) for last-open / last-click recency and complaint signals when available, the current suppression policy, and one SEND profile (
promotional|retention|cold-outbound|newsletter).
- Writes: a user-facing reactivation program (cohort + ladder + re-consent + sunset) and a reusable handoff summary to .
