| name | enrich-lead |
| description | Instant lead enrichment. Drop a name, company, LinkedIn URL, or email and get the full contact card with email, phone, title, company intel, and next actions. |
| user-invocable | true |
| argument-hint | ["name","company","LinkedIn URL","or email"] |
Enrich Lead
Turn any identifier into a full contact dossier. The user provides identifying info via "$ARGUMENTS".
Examples
/apollo:enrich-lead Tim Zheng at Apollo/apollo:enrich-lead https://www.linkedin.com/in/timzheng/apollo:enrich-lead sarah@stripe.com/apollo:enrich-lead Jane Smith, VP Engineering, Notion/apollo:enrich-lead CEO of Figma
Step 1 — Parse Input
From "$ARGUMENTS", extract every identifier available:
- First name, last name
- Company name or domain
- LinkedIn URL
- Email address
- Job title (use as a matching hint)
If the input is ambiguous (e.g. just "CEO of Figma"), first use mcp__claude_ai_Apollo_MCP__apollo_mixed_people_api_search with relevant title and domain filters to identify the person, then proceed to enrichment.
Step 2 — Enrich the Person
Credit warning: Tell the user enrichment consumes 1 Apollo credit before calling.
Use mcp__claude_ai_Apollo_MCP__apollo_people_match with all available identifiers:
first_name, last_name if name is knowndomain or organization_name if company is knownlinkedin_url if LinkedIn is providedemail if email is provided- Set
reveal_personal_emails to true
If the match fails, try mcp__claude_ai_Apollo_MCP__apollo_mixed_people_api_search with looser filters and present the top 3 candidates. Ask the user to pick one, then re-enrich.
Step 3 — Enrich Their Company
Use mcp__claude_ai_Apollo_MCP__apollo_organizations_enrich with the person's company domain to pull firmographic context.
Step 4 — Present the Contact Card
Format the output exactly like this:
[Full Name] | [Title]
[Company Name] · [Industry] · [Employee Count] employees
| Field | Detail |
|---|
| Email (work) | ... |
| Email (personal) | ... (if revealed) |
| Phone (direct) | ... |
| Phone (mobile) | ... |
| Phone (corporate) | ... |
| Location | City, State, Country |
| LinkedIn | URL |
| Company Domain | ... |
| Company Revenue | Range |
| Company Funding | Total raised |
| Company HQ | Location |
Step 5 — Offer Next Actions
Ask the user which action to take:
- Save to Apollo — Create this person as a contact via
mcp__claude_ai_Apollo_MCP__apollo_contacts_create with run_dedupe: true
- Add to a sequence — Ask which sequence, then run the sequence-load flow
- Find colleagues — Search for more people at the same company using
mcp__claude_ai_Apollo_MCP__apollo_mixed_people_api_search with q_organization_domains_list set to this company
- Find similar people — Search for people with the same title/seniority at other companies
