This skill should be used when the user asks to "find angles", "generate angles", "ad angles", "selling angles", "creative angles", "hook ideas", "what angles should I test", "brainstorm ad concepts", "creative strategy", "angle brainstorm", or mentions generating advertising angles from research or persona data. Trigger after customer-research or persona-builder has been run, or when the user provides their own research.
This skill should be used when the user asks to "research a product", "find customer voice data", "pull reviews", "what are customers saying about", "research customer pain points", "find real customer language", "VOC research", "voice of customer", "market research for", "find complaints about", "what do people hate about", "pull Reddit data", "pull Amazon reviews", or mentions gathering real customer data from public sources like Reddit, Amazon, Trustpilot, forums, or review sites. This is the foundational research skill — always start here before building personas or angles.
This skill should be used when the user wants to run the full creative strategy pipeline end-to-end — research, personas, and angles in sequence. Trigger on "run the full pipeline", "full creative strategy", "research to angles", "end-to-end creative", "run all three stages", "complete creative analysis", or when the user wants all three creative-strategist stages run as one workflow.
This skill should be used when the user asks to "build personas", "create customer avatars", "who is the target customer", "customer persona", "buyer persona", "demographic profile", "psychographic profile", "who buys this product", "target audience profile", or mentions building, creating, or refining customer personas from research data. Trigger after customer-research has been run, or when the user provides their own research data.
Orchestrated frontend design and build workflow — from design system to polished, reviewed UI. This skill should be used when the user wants to build a complete page or component through a structured design process, or says 'design and build', 'frontend workflow', 'build a page from scratch', 'full design process', or wants the complete discover-scout-design-build-polish-review pipeline. For individual tasks (just polish, just a component, just a review), use the specific skill instead.
Use this skill for anything related to Google Ads, Bing Ads (Microsoft Advertising), or Meta Ads (Facebook/Instagram) — querying account data, pulling reports, analyzing performance, detecting waste, reviewing search terms, auditing campaigns, PMax analysis, budget pacing, anomaly detection, negative keywords, bid changes, or any paid media buying task. Triggers on: "morning brief", "account check", "waste", "search terms", "PMax", "campaign performance", "how are my ads doing", "audit", "negatives", "what should I pause", "budget", "CPA", "ROAS", "impression share", "quality score", "Facebook ads", "Instagram ads", "Meta campaigns", or any ad account question.
This skill should be used when the user asks to "write Google Ads headlines", "create Performance Max ad copy", "write Demand Gen ad descriptions", "design landing page structure for Google Ads", "set up tracking parameters", "create negative keyword lists", "write ad copy for a DTC offer", "plan landing page URLs with UTM parameters", "structure af_source tracking", or discusses ad creative strategy, offer positioning, headline frameworks, or landing page architecture for DTC Google Ads campaigns. Also triggered by questions about asset groups, headline rotation, description writing, or negative keyword strategy.
This skill should be used when the user asks to "plan a Google Ads campaign structure", "set up Performance Max campaigns", "create a PMax account architecture", "segment audiences in Google Ads", "structure a DTC Google Ads account", "plan campaign naming conventions", "design device segmentation strategy", "scale campaigns with duplication", or discusses building a new Google Ads account from scratch for a DTC brand. Also triggered by questions about campaign types, audience splits, budget allocation across campaigns, or Performance Max vs Demand Gen strategy.