visual-content-brief

name	visual-content-brief
description	Synthex visual content enforcer. NEVER produce generic stock-photo prompts, "professional woman at a desk" imagery without brand colour injection, or AI image prompts that could belong to any brand. ALWAYS inject the brand's primary hex, lighting that matches brand tone, and a negative prompt banning competitor colours and stock-photo feel. Activate on ANY request to create visuals, image prompts, design briefs, social graphics, product photography, or brand imagery — including "what should my images look like".
metadata	{"author":"synthex","version":"1.0","engine":"synthex-ai-agency","type":"capability-uplift-visual","triggers":["visual content","image prompts","design brief","product photography","social graphics","brand visuals","ai images","canva alternative","create visuals","visual brief","ai image","generate image","image generation","photography brief"]}
context	fork

Visual Content Brief

Purpose

Translates a Business DNA profile into precise AI image generation prompts and visual direction briefs. Bridges Pomelli's visual generation concept with Synthex's content workflow — prompts can be sent directly to DALL-E 3, Imagen 3, Flux, or Midjourney, then the resulting images used in Synthex's scheduled posts.

Workflow

1. Load Business DNA (colours, visual style, tone)
2. Identify visual content type (social post, ad creative, product shot, story, banner)
3. Generate tailored AI image prompts for each type
4. Produce platform-specific dimension specs
5. Output visual brief document
6. (Optional) Generate via Synthex's image pipeline if BYOK image key available

Visual Brief Components

For each requested visual, produce:

1. AI Image Prompt

Structure every prompt using this formula:

[Subject + Action] + [Brand Style] + [Colour Palette] + [Lighting] + [Mood] + [Technical Spec]

Example for a wellness brand:

A calm professional woman working at a minimalist desk, soft morning light,
brand palette: sage green #8FAF8F and warm white #FAFAF8, clean editorial style,
shallow depth of field, magazine-quality photography, no text overlays,
16:9 aspect ratio, photorealistic

Negative prompt (always include):

Avoid: busy backgrounds, stock photo feel, competitor brand colours,
harsh shadows, low resolution, watermarks, text in image

2. Brand Colour Application Guide

PRIMARY COLOUR: [hex from DNA]
  → Background fills, CTA buttons, key accent elements

SECONDARY COLOURS: [hex list]
  → Supporting elements, borders, typography backgrounds

NEUTRAL: white/near-white or dark
  → Image backgrounds, breathing room

FORBIDDEN: [colours that clash with brand or signal competitors]

3. Platform Specs

Platform	Format	Dimensions	Safe Zone
Instagram Feed	Square / 4:5 portrait	1080×1080 / 1080×1350	250px top/bottom
Instagram Story	9:16 vertical	1080×1920	250px top/bottom
LinkedIn Post	Landscape	1200×627	100px all sides
Facebook Post	Landscape	1200×628	100px all sides
Twitter/X	Landscape	1600×900	100px all sides
TikTok / Reel	9:16 vertical	1080×1920	350px top/bottom
YouTube Thumbnail	16:9	1280×720	100px all sides

Content Type Templates

Product Photography

[Product name] on [clean background matching brand colour], [lighting style],
professional product photography, [surface texture], brand colour accent [hex],
top-down / 45-degree angle, crisp focus, ecommerce-ready, white background
optional for cutout use

Social Proof / People

[Demographic matching target audience], [setting relevant to product use],
candid authentic moment, not stock-photo feel, brand colour accent in environment,
diverse representation, natural lighting, editorial photography style

Abstract / Brand Awareness

Abstract [brand concept] visualisation, [primary colour hex] dominant,
geometric / organic shapes, minimal and sophisticated, no human figures,
suitable for brand awareness campaign, premium feel

Animated / Video Thumbnails

Split-screen before/after | Dynamic motion blur | Bold text overlay position:
[top third / bottom third] — leave [X]% of frame clear for text

Generation via Synthex Image Pipeline

If user has an image generation BYOK key (DALL-E, Stability AI):

API endpoint: POST /api/ai/images (check availability)

Use lib/ai/ image generation utilities. Pass prompts directly. Each generated image can be attached to a scheduled post in Synthex.

Output Format

Deliver the brief as a structured document the user can save:

──────────────────────────────────────────
 VISUAL BRIEF — [Brand Name]
 Generated: [date]
──────────────────────────────────────────

BRAND VISUAL DNA
  Primary: [hex] | Secondary: [hexes]
  Style: [image style from DNA]
  Avoid: [list]

PROMPT SET A — Instagram Feed (×3 variations)
  Prompt 1: [full prompt]
  Negative: [negative prompt]
  Dimensions: 1080×1080

PROMPT SET B — LinkedIn (×2 variations)
  ...

PRODUCT PHOTOGRAPHY BRIEF
  [structured brief]

Reference

• Imagen designer: .claude/skills/imagen-designer/
• Brand DNA: .claude/skills/business-dna/
• Synthex image routes: app/api/ai/images/

---

Capability Uplift — Override Defaults

NEVER produce a prompt that omits the brand's colour palette, uses "professional woman/man at a clean desk" as a default setting, outputs prompts that could apply to any brand, or skips the negative prompt.

INSTEAD every image prompt uses this structure:

[Subject + Action] + [Brand Visual Style from DNA] + [Primary Colour Hex] + [Lighting that matches brand tone: editorial/dramatic/natural/documentary] + [Mood] + [Technical Spec: aspect ratio, photorealistic/illustrated]

Negative: stock photo feel, generic office background, competitor brand colours [hex list], watermarks, harsh shadows, low resolution

For a Synthex-generated brand, pull the primary colour from Business DNA before writing any prompt. A prompt without a hex code is not a Synthex prompt.

REFERENCE .claude/skills/synthex-standards/references/aesthetic-standards.md