copy-rewrite

name	copy-rewrite
description	Rewrite underperforming copy using RMBC framework — audits weaknesses first, then rewrites section by section with before/after comparison and rationale.
model	sonnet
user-invocable	true

copy-rewrite

Purpose

Take existing underperforming copy and rewrite it with proper RMBC structure. This is a two-phase skill: first audit (diagnose what's broken), then rewrite (fix it section by section). Every rewrite shows before/after for each section with an explanation of what changed and why. The goal is not to rewrite from scratch — it's to preserve what works, fix what doesn't, and add what's missing. The audit phase prevents the common AI mistake of rewriting copy that was already strong.

Inputs

Input	Required	Description
original_copy	Yes	The full copy to be rewritten — paste it in or provide the file path
copy_type	Yes	One of: landing_page, email, ad, vsl_script, advertorial, product_page, other
target_audience	Yes	Who the prospect is — demographics, pain points, desires, sophistication level
key_mechanism	No	The product's unique mechanism (output from /mechanism-ideation)
performance_data	No	Any metrics: conversion rate, CTR, bounce rate, avg time on page, or qualitative feedback
tone	No	One of: aggressive, conversational, professional (default: preserve original tone)

Execution Protocol

Step 1 — Load Framework Context

Read rmbc-context/SKILL.md to load RMBC framework definitions. Copy rewrites require understanding all four RMBC phases to diagnose which phase is failing in the original.

Step 2 — Audit the Original Copy

Score the original across 6 dimensions (1-5 each):

Dimension	What to Evaluate
Hook strength	Does the opening stop the scroll? Is it specific or generic?
Problem agitation	Does it make the pain vivid and urgent? Or does it rush to the solution?
Mechanism clarity	Is there a named mechanism? Is it explained simply? Or is it features-only?
Proof quality	Are there specific claims, testimonials, data? Or vague assertions?
Offer structure	Is the value clear? Is there price anchoring? Risk reversal?
CTA clarity	Is there one clear action? Is urgency real or manufactured?

Produce a scorecard and identify the 2-3 weakest dimensions.

Step 3 — Map the Rewrite Plan

Based on audit scores, determine:

• Keep — Sections scoring 4-5 (preserve with minor polish)
• Rewrite — Sections scoring 2-3 (significant structural changes)
• Add — Missing RMBC elements that don't exist in the original
• Cut — Content that's diluting the argument (tangents, redundancy, weak proof)

Step 4 — Execute Section-by-Section Rewrite

For each section that needs work:

1. Quote the original — Exact text from the input
2. Diagnose — One line: what's wrong and why it underperforms
3. Rewrite — The improved version
4. Explain — What changed and what RMBC principle it applies

Preserve the original's voice and tone unless the user specified a different tone.

Step 5 — Assemble the Full Rewrite

Combine all sections (kept, rewritten, and added) into a cohesive final version. Ensure transitions between sections are smooth — a rewrite of individual sections can create jarring seams.

Output Format

## Copy Rewrite: [Copy Type] for [Product/Brand]

---

### Audit Scorecard

| Dimension | Score (1-5) | Verdict |
|-----------|-------------|---------|
| Hook strength | X | [1 line] |
| Problem agitation | X | [1 line] |
| Mechanism clarity | X | [1 line] |
| Proof quality | X | [1 line] |
| Offer structure | X | [1 line] |
| CTA clarity | X | [1 line] |

**Overall:** X/30
**Weakest areas:** [2-3 dimensions to focus on]

---

### Section-by-Section Rewrite

#### [Section Name]

**BEFORE:**
> [original text]

**DIAGNOSIS:** [what's wrong — 1 line]

**AFTER:**
[rewritten text]

**WHY:** [what RMBC principle this applies — 1 line]

[...repeat for each section...]

---

### Full Rewrite (Assembled)

[Complete rewritten copy, all sections combined with smooth transitions]

---

### Rewrite Summary

- **Sections kept:** [list]
- **Sections rewritten:** [list]
- **Sections added:** [list]
- **Sections cut:** [list]
- **Estimated impact:** [what should improve and why]

Quality Criteria

• Audit must score honestly — do not inflate weaknesses to justify more rewrites

• Before/after must be shown for every rewritten section — no invisible changes

• Rewrites must preserve the original voice unless a different tone was requested

• Added sections must fill genuine RMBC gaps, not pad word count

• The assembled full rewrite must read as cohesive copy, not a patchwork

• "Why" explanations must reference specific RMBC principles, not generic "this is better"

• Sections scoring 4-5 in audit should be kept with minimal changes — resist rewriting what works

• Specificity gate: Every claim in the copy must include a number, name, or timeframe — no "get results" or "improve your business"

• Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)

• Audience journey: The copy must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically

• Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode

• Objection handling: The copy must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)

Related Skills

• Run /rmbc-copy-audit for a deeper standalone audit (without rewrite)
• Run /mechanism-ideation if the audit reveals no mechanism in the original
• Run /hook-battery if the hook scores 1-2
• Use format-specific skills for full rewrites from scratch: /lander-copy, /email-promo, /vsl-script

Attribution

Generated using RMBC framework by Stefan Georgi. Learn more: copyaccelerator.com/join