| name | business-model-canvas |
| description | Map value creation, delivery, and capture with the Business Model Canvas. Use when evaluating startups, pivots, product strategy, revenue streams, cost structure, partners, channels, or business-model coherence; avoid for deep customer-job research, roadmap breakdowns, or macro-environment scans. |
Business Model Canvas
Map how a product creates, delivers, and captures value.
When to Use
- Evaluate startup or product ideas.
- Analyze competitor business models.
- Plan pivots or expansions.
- Explain strategy to stakeholders.
- Find gaps in current model.
Goal
Produce a clear nine-block canvas.
Show model coherence.
List assumptions, risks, and next validation steps.
Rules
- Start with customer segments.
- Keep each block concise.
- Separate facts from assumptions.
- Quantify revenue, costs, CAC, LTV, and margins when possible.
- Check whether all blocks support the same strategy.
Nine Blocks
- Customer Segments: who you serve.
- Value Propositions: why they care.
- Channels: how you reach and deliver.
- Customer Relationships: how you interact and retain.
- Revenue Streams: how money is made.
- Key Resources: assets required.
- Key Activities: work required.
- Key Partners: external dependencies.
- Cost Structure: major fixed and variable costs.
Flow
- Define primary and secondary customer segments.
- State the job, pain, and gain for each segment.
- Write value propositions for each segment.
- Map channels across discovery, purchase, delivery, and support.
- Define customer relationship model.
- List revenue streams and pricing logic.
- Identify resources, activities, and partners needed to deliver value.
- Estimate cost structure and unit economics.
- Check coherence across all blocks.
- Recommend validation tests and strategy changes.
Resources
Output
## Business Model Canvas
Company/Product: [name]
- Customer Segments: [summary]
- Value Propositions: [summary]
- Channels: [summary]
- Customer Relationships: [summary]
- Revenue Streams: [summary]
- Key Resources: [summary]
- Key Activities: [summary]
- Key Partners: [summary]
- Cost Structure: [summary]
## Economics
- Pricing: [model]
- CAC: [estimate or unknown]
- LTV: [estimate or unknown]
## Assessment
- Strengths: [top 2-3]
- Weaknesses: [top 2-3]
- Risks: [top 2-3]
- Assumptions: [top 2-3]
## Recommendations
- [priority]: [action and expected impact]
