Scans your agency accounts for keywords with 0 impressions in last 180 days. Auto-invoke when user says 'scan non-serving keywords', 'find dead keywords', 'keyword cleanup report', or 'non-serving keyword scan'. Outputs to Google Sheet for human review.
Build Performance Max campaigns and output Google Ads Editor-importable CSV (115 columns, UTF-16LE). Auto-invoke when user says "build pmax", "pmax build", "new pmax campaign", "pmax csv", or references a todo file with `pmax-build` in the name. Generates CSV from a campaign brief plus YouTube videos and ad copy.
One-time setup guide and scripts for getting Google Ads API access working. Auto-invoke when user says "set up Google Ads API", "generate credentials", "create google-ads.yaml", "OAuth setup", "test API connection", or hits authentication errors like "invalid_grant", "redirect_uri_mismatch", "The developer token is not approved", or a refresh token that keeps expiring every week. Prerequisite for every skill that queries or modifies Google Ads.
Portfolio-wide scan of every manager (MCC) that has access to accounts in your Google Ads tree. Built after an MCC link-fraud incident where hostile external MCCs were found linked to client accounts via compromised admin credentials. Classifies each manager link as INTERNAL (in your tree), HOSTILE (known threat), or EXTERNAL (potential exposure — no judgment). Outputs CSV by default with optional Google Sheets upload. Auto-invoke when user says 'mcc hack audit', 'audit mcc links', 'scan for external managers', 'check manager links', 'run mcc link scan', 'find external mccs', or asks who has access to their Google Ads accounts.
Generate a full Responsive Search Ad set for ONE account — 15 headlines + 4 descriptions per active ad group — from website-verified content plus live SERP competitive analysis and a website→Google-Business-Profile review fallback. Ships all seven workflow scripts. Auto-invoke when user says "create RSAs for [account]", "generate RSAs for [account]", or "build RSA copy for [account]". Outputs an import-ready Google Sheet. Read-only on Google Ads (no mutations).
42-point Google Ads account inspection (44 with the local-service preset) — discrete GREEN/YELLOW/RED checks across 14 categories (conversion tracking, pacing, impression share, quality score, search-term waste, keyword health, creative, RSA assets, account settings, PMAX config, negative keywords, placement safety, extensions, video & Demand Gen automation), scored into one overall verdict with estimated monthly waste, then triaged per rules.md. Auto-invoke when user says 'run diagnostic', 'inspect account', '40-point inspection', 'diagnostic for [account]', 'audit [account]', or 'account health check'.
Audit Google Ads accounts for creative compliance (10 checks) with intelligence integration (issue-history comparison, chronic-issue detection, daily-briefing integration). Ships both scripts (audit + briefing reader). Auto-invoke when user says "run ads checker", "creative audit", "check ads for [portfolio]", "audit ads", or "ads checker for [account/portfolio]". Outputs to a Google Sheet with a severity breakdown. Read-only — no Google Ads mutations.
Bulk-disable Demand Gen ad-level asset automation settings. Auto-invoke when user says "disable dgen automation", "fix dgen asset settings", "turn off dgen auto assets", "dgen automation fix", or "fix demand gen automation".