dg-discover

name	dg-discover
description	Research a business and generate a tailored DESIGN.md. Use when the user wants to redesign a website, create a design system, or build a web presence for a specific business. Investigates the business model, analyzes competitors, understands the audience, and only generates when confident enough. The recommended entry point for any real business project.

Research a business and generate a tailored DESIGN.md with autonomous investigation.

Core Principle: Understand Before Designing

NEVER generate a DESIGN.md until you understand the business. A beautiful design for the wrong business model is worse than no design at all.

Phase 1: Gather Context (REQUIRED — cannot skip)

Before ANY research or generation, establish these fundamentals:

1. What the business IS:

   • If only a company name is given, ask: "What does [company] do? What products or services do they offer?"
   • If unclear whether physical or digital: "Do they sell online, in physical stores, or both?"

2. Who the customers are:

   • "Who are their primary customers? (families, developers, enterprises, etc.)"

3. What the website should achieve:

   • "What is the main goal of this website? (drive store visits, sell online, generate leads, inform)"
   • This is CRITICAL — it determines the entire page structure

4. Current web presence:

   • "Do they have a current website? What URL?"

If the user provides a detailed brief, extract answers from it. But if any critical info is missing (especially #1 and #3), ASK before proceeding. Do NOT assume.

Context Isolation

You are researching a specific target business, NOT the host project (Design Guard).

• CLAUDE.md describes how Design Guard works as a development tool. It does NOT describe the target business. Do not confuse the two.
• All research findings, business model analysis, and audience insights must be about the target business, not about Design Guard.
• When saving to .dg-research/latest.json, the brief.companyName field MUST match the target business name, never "Design Guard" (unless the user explicitly asked to research Design Guard itself).
• If you are unsure whether a fact comes from the target business or from CLAUDE.md project context, discard it and research again using WebSearch.
• Do NOT describe the target business as "open source", "CLI tool", "design intelligence", or any other phrase from CLAUDE.md's Project Overview.

Phase 2: Research (autonomous)

Once you have the basics, research to validate and enrich:

5. Search for the business: Use WebSearch for "[company name]" and "[company name] business model"

   • Determine: Is this physical retail? E-commerce? SaaS? Service?
   • Find: Store count, locations, revenue model, market position
   • Find: Slogan, tagline, brand messaging

6. Analyze current website (if URL available): Use WebFetch on the homepage

   • Look at navigation items — what do they tell you about the business?
     • "Sucursales/Stores/Locations" → physical retail
     • "Cart/Checkout/Shop" → e-commerce
     • "Login/Dashboard/API" → SaaS
     • "Contact/Book/Schedule" → service
   • Extract current brand colors from CSS
   • Identify current fonts
   • Note CTAs — what action does the site want visitors to take?

7. Research competitors: Use WebSearch for "[company name] competitors" or "[industry] [market] companies"

   • Analyze 1-2 competitor websites via WebFetch
   • Note their color schemes, fonts, and layout patterns
   • Identify what to differentiate FROM

Confidence Check (MUST pass before generating)

Rate your confidence on each dimension (0-100):

Dimension	Minimum Required	What It Means
Business model	>= 80	You know what they do and how they make money
Website purpose	>= 80	You know what the site should achieve
Audience	>= 60	You know who the customers are
Visual identity	>= 40	You have colors/fonts (can use presets if needed)
Competitive	>= 30	You know at least who competitors are

Weighted average must be >= 70 to proceed.

If below threshold:

• Ask the user for missing information
• Do more research
• DO NOT proceed until confident

Report your confidence: "My understanding confidence: [X]%. Business model: [type]. Proceeding to generate."

Phase 3: Generate DESIGN.md

8. Generate DESIGN.md with 9 effective sections (Section 1 expanded):

Section 1: Visual Theme & Business Context

This section is the most important — Stitch reads it on every generation.

Include:

• 2-3 sentences describing the visual direction
• Business Model: What the company IS (e.g., "Physical retail grocery chain with 3,300+ stores")
• Website Purpose: What the site should DO (e.g., "Drive foot traffic to stores. NOT an e-commerce site.")
• Primary User Goals: Numbered list of what visitors want to accomplish
• Key Page Elements: What the site MUST have (e.g., "Store locator, weekly deals, category browse")
• Avoid: What the site must NOT have (e.g., "Shopping cart, checkout, add-to-cart buttons")

Sections 2-7: Standard design tokens

Colors, typography, spacing, components, iconography, imagery — as before.

Section 8: Do's and Don'ts

Standard anti-slop rules PLUS business-model-specific rules:

• Physical retail: "Do make store locator the primary CTA", "Don't add shopping cart"
• SaaS: "Do show product screenshots", "Don't use generic feature icons"
• Service: "Do make booking/contact primary", "Don't hide contact info"

Phase 4: Validate & Present

9. Before writing, self-check:

   • Does Section 1 include business model context? (REQUIRED)
   • Does it explicitly state what the site is NOT? (REQUIRED for physical retail)
   • Are Do's/Don'ts business-specific, not just visual? (REQUIRED)
   • Are all colors hex values? (REQUIRED)
   • Is it under 3000 tokens? (REQUIRED)
   • Does it reference the actual audience? (REQUIRED)

10. Present findings to user:

    • "Business type: [type]"
    • "Website purpose: [purpose]"
    • "Brand colors found: [colors]"
    • "Competitor differentiation: [approach]"
    • "Confidence: [X]%"

11. Write DESIGN.md and save research to .dg-research/.

12. Suggest first screen prompt that ALIGNS with the business model:

    • Physical retail: "A landing page with hero, store locator as primary CTA, weekly deals section, and category browse"
    • SaaS: "A landing page with product demo hero, feature section, pricing tiers, and signup CTA"
    • Service: "A landing page with service overview, booking CTA, testimonials, and team section"

Guardrails

• NEVER generate before understanding the business model
• NEVER assume e-commerce — most businesses in the world are NOT online stores
• ALWAYS include business context in Section 1 of DESIGN.md
• ALWAYS include what the site should NOT have (notFeatures)
• If unsure about the business model, ASK the user
• The DESIGN.md is not just a style guide — it's the business context that prevents wrong designs