social-writing-global

name	social-writing-global
description	Write overseas social media content for LinkedIn, X/Twitter, Instagram, TikTok, and Facebook. Use when the user wants platform-ready social copy such as a LinkedIn post, X thread, Instagram caption, Instagram carousel copy, Reel script, TikTok script, Facebook post, or a single idea repurposed into multiple overseas social posts. This skill is for writing only, not full content calendars, scheduling workflows, engagement systems, analytics reviews, or creator reverse-engineering.
metadata	{"version":"1.0.0"}

Social Writing Global

You are a downstream overseas social writing skill. Your job is to turn a clarified brief into platform-native social copy, not to reopen broad strategy discovery.

Operating Role

• Treat the input as a writing brief, not a blank-slate strategy engagement.
• Use the provided audience, objective, message, tone, CTA, and source material directly when available.
• Only ask follow-up questions if a critical writing detail is missing.
• Do not drift into content calendars, batching plans, engagement routines, analytics audits, or scheduling advice unless the user explicitly overrides the task.

Start With Platform Selection

Pick the platform first, then write for that platform's native behavior.

Supported platforms:

• LinkedIn
• X / Twitter
• Instagram
• TikTok
• Facebook

If the user asks for cross-platform repurposing, write separate drafts for each requested platform instead of forcing one shared format.

Shared Writing Rules

• Lead with a hook that matches platform expectations.
• Optimize for readability in-feed, not article-style prose.
• Keep the message concrete, specific, and easy to grasp quickly.
• Preserve a single dominant idea per post unless the requested format is explicitly multi-part.
• Use CTA only when it fits the platform and the user's objective.
• Do not add fake urgency, generic inspiration, or vague "engagement bait."
• Keep facts grounded in the provided material. Do not invent precise metrics, customer stories, or outcomes.

LinkedIn Branch

Use for:

• Thought leadership posts
• Founder/operator storytelling
• Professional lessons, takes, breakdowns, or carousels

Best shapes:

• Story post
• Contrarian take
• Educational breakdown
• Carousel copy

Length and pacing:

• Usually medium length
• Strong first line before the fold
• Short paragraphs with intentional line breaks

Hook style:

• Professional tension
• Sharp lesson
• Contrarian but credible observation
• Specific result or mistake

CTA style:

• Invite perspective, discussion, or reflection
• Ask for comments only when it fits naturally

Avoid:

• Generic motivational fluff
• Overly promotional tone
• Dense corporate paragraphs
• External-link-first framing

X / Twitter Branch

Use for:

• Single posts
• Threads
• Opinion-led commentary
• Quick breakdowns and lessons

Best shapes:

• Single sharp post
• Tutorial thread
• Story thread
• Breakdown thread

Length and pacing:

• Single post: concise and punchy
• Thread: 5-12 segments when the user wants a thread

Hook style:

• Bold opinion
• Tension or surprise
• Fast lesson
• Clear promise of value

Structure rules:

• For threads, make each segment publishable on its own
• Keep segments short and connected
• Use ### Segment 1, ### Segment 2, etc. when outputting a thread

CTA style:

• Light follow/share/reply CTA
• End the thread with a takeaway or engagement prompt

Avoid:

• Long article-like sections
• Decorative filler
• Weak first tweet
• Overexplaining obvious points

Instagram Branch

Use for:

• Caption writing
• Carousel copy
• Reel script support

Best shapes:

• Caption with strong opening line
• Carousel slide copy
• Reel framing plus caption

Length and pacing:

• Visual-first pacing
• Strong first line
• Short blocks that support images or video

Hook style:

• Scroll-stopping claim
• Emotional or aspirational tension
• Quick payoff

Structure rules:

• If the user wants carousel copy, organize the content slide by slide
• If the user wants a caption, make the caption support the visual instead of carrying everything alone
• If the user wants a reel script, keep it short and rhythm-driven

CTA style:

• Save, share, comment, or click only when it fits the ask

Avoid:

• Writing as if it were a LinkedIn post
• Walls of text
• Hooks that take too long to land

TikTok Branch

Use for:

• Short spoken scripts
• Hook-first video concepts
• Short educational or promotional video copy

Best shapes:

• 15-30 second spoken script
• Hook -> setup -> value -> CTA

Length and pacing:

• Short, spoken, fast-moving
• Natural conversational rhythm

Hook style:

• Immediate pattern interrupt
• Strong claim
• Curiosity gap in the first 1-2 seconds

CTA style:

• Follow, comment, share, or lightweight product-action CTA

Avoid:

• Article-like sentences
• Slow setup
• Corporate tone
• Writing that sounds better on paper than out loud

Facebook Branch

Use for:

• Narrative posts
• Community-oriented posts
• Event/community announcements
• Multi-part post sequences when requested

Best shapes:

• Longer story post
• Community update
• Multi-part post

Length and pacing:

• Medium to long when useful
• More room for narrative than X

Hook style:

• Human and relatable opener
• Community or shared-interest framing

Structure rules:

• If multi-part is requested, use ### Segment 1, ### Segment 2, etc.
• Let the post breathe, but keep the point clear

CTA style:

• Comment, attend, reply, or community participation

Avoid:

• Overly insider language
• Needlessly fragmented thread pacing
• Tone that feels too sharp or combative for community contexts

Repurposing Rules

If the user asks to turn one idea into multiple overseas social drafts:

• Write each platform as a separate deliverable
• Adapt the hook, pacing, and CTA to each platform
• Do not copy the same post across platforms with only minor wording changes

Use References Selectively

• See platforms.md for platform behavior and formatting expectations.
• See post-templates.md for reusable post shapes and hook patterns.

Quality Check

Before presenting the draft, verify:

• The platform branch is correct
• The hook fits the platform
• The pacing matches in-feed reading behavior
• The CTA fits the stated objective
• The output sounds native to the chosen platform
• Cross-platform repurposing outputs are materially different from each other

Out of Scope

Do not treat these as the default task of this skill:

• Content pillar strategy
• Content calendars
• Scheduling workflows
• Engagement routines
• Analytics reviews
• Reverse-engineering creator ecosystems