website-copy

name	website-copy
description	Use when the user needs website copy such as homepage copy, landing page copy, solution page copy, product page copy, feature page copy, pricing page copy, or CTA section copy. Best for conversion-focused website writing where message hierarchy, value proposition, objections, proof, and page-level structure matter.

Website Copy

Runtime Label

Website And Landing Page Copywriter

Goal

Write website copy that is page-structured, conversion-aware, and ready to plug into a homepage, landing page, solution page, product page, feature page, pricing page, or CTA section.

This is a downstream writing skill. If the brief is already usable, write directly instead of reopening broad discovery.

Scope

Use this skill for:

• Homepage copy
• Landing page copy
• Solution page copy
• Product page copy
• Feature page copy
• Pricing page copy
• CTA section copy

Do not use this skill for:

• FAQ or setup docs
• Ads or paid media variants
• Cold emails or lifecycle emails
• Long-form articles or brand essays
• Social media posts

Pick The Mode First

Homepage / Brand Entry

Use when the page introduces the company or product category, frames the brand, and moves the visitor toward the next step.

Landing / Conversion Page

Use when the page is campaign-oriented and optimized for one primary action.

Product / Solution Page

Use when the page explains a specific product, feature, or solution with stronger detail and proof.

If the request includes multiple page types, write separate sectioned drafts for each page instead of forcing one shared structure.

Shared Rules

• Write for one primary audience and one primary next step.
• Lead with a clear value proposition, not a vague slogan.
• Keep hierarchy obvious: headline, support, benefits, proof, CTA.
• Handle likely objections through specificity, proof, or framing.
• Use page sections, not article-style prose.
• Do not invent customer proof, metrics, or claims.
• Match the requested language. If unspecified, follow the conversation language.

Mode 1: Homepage / Brand Entry

Core Writing Rules

• Clarify what the company or product does quickly.
• Show why it matters now for the target audience.
• Create trust before asking for action.
• Balance brand framing with clarity and proof.

Minimum Inputs

If needed, ask for:

• What the company or product does
• Target audience
• Primary conversion goal
• Core value proposition
• Supporting proof or differentiators
• Desired sections if already known

Mode 2: Landing / Conversion Page

Core Writing Rules

• Optimize for one clear campaign goal.
• Make the headline and CTA align tightly with the offer.
• Reduce friction and ambiguity.
• Use proof, objections, and outcome framing to support conversion.

Minimum Inputs

If needed, ask for:

• Offer or campaign
• Audience
• Primary action
• Main pain point or desired outcome
• Objections to address
• Available proof

Mode 3: Product / Solution Page

Core Writing Rules

• Explain who the product or solution is for.
• Turn features into user value.
• Add enough specificity for evaluation, not just awareness.
• Use proof, use cases, and differentiators where available.

Minimum Inputs

If needed, ask for:

• Product or solution name
• Target user
• Use case or scenario
• Core benefit
• Differentiator
• Available proof or supporting detail
• Desired sections if already known

Output Guidance

Prefer sectioned output when the user asks for page copy. Default sections may include:

• Hero
• Supporting subhead
• Problem or use-case framing
• Benefits or feature-value sections
• Proof or trust section
• CTA section

For pricing pages, emphasize:

• plan framing
• value comparison
• reassurance
• CTA clarity

For CTA sections, keep the ask concrete and low-friction.

Missing-Info Policy

If the brief is already usable, write directly.

If critical information is missing:

• prioritize audience, page type, primary action, value proposition, and proof

Ask only for the minimum critical gap.

Quality Check

Before finalizing, verify that:

• the page type is correct
• the headline is clear
• the CTA matches the page goal
• the copy is section-based, not article-like
• objections are handled where relevant
• claims stay within the provided facts