| name | launch-plan |
| description | Use when planning a product launch - builds a phased timeline with channels, milestones, owners, and KPIs |
Launch Plan
Overview
Build a phased launch timeline with channels, milestones, and KPIs. The master coordination document for the entire go-to-market effort.
Announce at start: "I'm using the launch-plan skill to build the go-to-market timeline."
Process
Step 1: Context gathering
- Read existing docs: positioning strategy, personas, brand identity
- Ask the output mode question (minimal vs full)
Step 2: Scoping questions (one at a time)
- What's the target launch date? (specific date / "as soon as ready" / "exploring timeline")
- What's the budget range? (none / small <$1k / moderate $1-10k / significant $10k+)
- What channels are already established? (email list size, social followers, community, website traffic)
- What's the launch style? (soft launch to small group / public beta / big-bang public launch)
- Who's executing? (solo / small team / cross-functional team)
Step 3: Build phased plan
Present each phase separately for validation:
Pre-launch (weeks/months before)
- Build anticipation: waitlist, teaser content, early access program
- Partnerships and outreach: identify allies, press contacts, influencers
- Assets: landing page, email sequences, social content queue
- Internal: team alignment, support documentation
Launch week
- Coordinated push: announcement post, email blast, social campaign
- Community: Product Hunt / Hacker News / relevant communities (if applicable)
- Press/outreach: send to prepared contacts
- Monitor: track metrics in real-time, respond to feedback
Post-launch (weeks after)
- Sustain momentum: follow-up content, case studies, testimonials
- Iterate: adjust messaging based on early feedback
- Expand: new channels, partnerships, content
For each action: owner (if team), channel, timeline, success metric.
Step 4: Write output
- Write
docs/marketing/launch-plan.md
- Full mode adds: launch checklist with checkboxes, milestone timeline as JSON, KPI tracking template
Step 5: Handoff
- Suggest
globalcoder-marketing:content-strategy to flesh out content needs
- If globalcoder-workflow is available: "This plan has independent workstreams. Use
globalcoder-workflow:writing-plans to break them into executable tasks."
Key Principles
- Phase by phase - don't dump the whole timeline, validate incrementally
- Realistic scope - match plan ambition to team size and budget
- Every action has a metric - if you can't measure it, reconsider it
- Channels over tactics - focus on where personas actually are, not trendy platforms
