| name | ima-sdk-basics |
| description | Use this skill for Interactive Media Ads (IMA) SDK client-side ad insertion when you are requesting video ads client-side into websites, apps, TVs or other platforms with VAST or VMAP. Do not use for Dynamic Ad Insertion (DAI), SSAI, or SGAI (use the `ima-sdk-dai-basics` skill instead). |
| license | Apache-2.0 |
| metadata | {"author":"Google LLC","version":"1.0.0","category":"GoogleAds"} |
IMA SDK basics
The Google IMA SDK (Interactive Media Ads) lets you load in-stream video and
audio ads into websites, apps, TVs and other digital platforms. Use an IMA SDK
to request ads from any VAST-compliant ad server and manage ad playback.
Prerequisites
Before integrating the IMA SDK, you must read the platform-specific guide
below to support all platforms that your app can support:
Quick start (general workflow)
- Import the SDK: Prerequisites, dependencies.
- Initialization: Early setup, Warmup, Settings Configuration, and Ad UI
Setup.
- Ad Request: Creating and triggering the request, User gesture compliance.
- Ad Load Success/Failure: Handling the load event to get the AdsManager, or
handling early fatal errors.
- Ad Playback Events: Listening to playback events via AdsManager to
coordinate content play/pause, and handling non-fatal LOG events and fatal
active playback errors.
- Cleanup: Properly destroying the AdsManager to release resources and prevent
memory leaks.
For detailed, platform-specific implementation details, always refer to the
guides in the Prerequisites section.