| name | in-app-events |
| description | Generates In-App Event metadata templates for App Store Connect — event names, descriptions, badge types, image specs, and deep link configuration. Use when creating events for App Store visibility, engagement campaigns, or seasonal promotions. |
| allowed-tools | ["Read","Write","Edit","Glob","Grep","AskUserQuestion","WebSearch"] |
In-App Events Generator
Generate complete In-App Event metadata ready for App Store Connect upload, including event cards, descriptions, deep link configuration, and promotional image specifications.
When This Skill Activates
Use this skill when the user:
- Asks to "create in-app events" or "add App Store events"
- Mentions "event cards" or "App Store event metadata"
- Wants to create seasonal campaigns or challenges on the App Store
- Asks about "event badges" or "event promotion"
- Mentions driving engagement through App Store events
How In-App Events Work
In-App Events appear on:
- Your product page (up to 5 events visible)
- Search results (when relevant to search term)
- Editorial features and collections
- Personalized recommendations
Events are visible to ALL users — including people who haven't downloaded your app. This makes them a powerful discovery and re-engagement tool.
Configuration Questions
Ask user via AskUserQuestion:
-
Event type
- Challenge (skill-based competition or goal)
- Competition (leaderboard or ranked event)
- Live Event (real-time participation)
- Special Event (limited-time content or feature)
- Major Update (significant new version)
- New Season (seasonal content refresh)
- Premiere (first-time content debut)
-
Event purpose
- Drive new downloads (acquisition)
- Re-engage lapsed users (re-engagement)
- Increase active user engagement (retention)
- Promote new content/feature (awareness)
-
Number of events to create
- Single event
- Event series (3-5 related events)
- Seasonal calendar (12-month plan)
Generation Process
Step 1: Gather Event Details
For each event, collect:
- Event concept and theme
- Start and end dates
- Target audience (new users, existing users, lapsed users)
- Related app feature or content
Step 2: Generate Metadata
For each event, produce:
- Event Reference Name (internal, not shown to users)
- Event Badge (one of the 7 badge types)
- Event Name (30 characters max, shown on event card)
- Short Description (50 characters max, shown on event card)
- Long Description (120 characters max, shown on event detail page)
- Event Media Specs (image/video requirements)
- Deep Link (where users land when they tap the event)
Step 3: Generate Image Specs
Provide exact image specifications for event cards:
- Event Card Image: 1080 x 1920 pixels (portrait) or 1920 x 1080 (landscape)
- Format: PNG or JPEG
- Safe zones: Keep critical content within center 80%
Step 4: Produce Output Document
Write a markdown document with all metadata ready for copy/paste into App Store Connect.
Event Badge Reference
| Badge | Use For | Examples |
|---|
| Challenge | Goal-based activities users can complete | "30-Day Fitness Challenge", "Photography Week" |
| Competition | Ranked or scored events against other users | "Weekly Leaderboard", "Speed Run Contest" |
| Live Event | Real-time events at a specific time | "Live Q&A with Creator", "Launch Party" |
| Special Event | Limited-time features, offers, or content | "Holiday Collection", "Anniversary Sale" |
| Major Update | Significant new app version | "Version 3.0 — Complete Redesign" |
| New Season | Seasonal content refreshes | "Winter Season", "Chapter 3" |
| Premiere | First-time content or feature debut | "Introducing Dark Mode", "New Game Mode" |
Metadata Best Practices
Event Name (30 chars)
- DO: Use action-oriented language ("Join the Challenge", "Explore New Features")
- DO: Include time urgency ("This Week Only", "24-Hour Event")
- DON'T: Use generic names ("Special Event", "Update")
- DON'T: Include app name (it's already shown)
Short Description (50 chars)
- DO: Explain the core value or action
- DO: Create urgency or excitement
- DON'T: Repeat the event name
- DON'T: Use marketing fluff
Long Description (120 chars)
- DO: Provide specific details about what users will experience
- DO: Include clear call to action
- DON'T: List features — describe the experience
Output Format
Single Event Template
# In-App Event: [Event Concept]
## App Store Connect Metadata
| Field | Value |
|-------|-------|
| Reference Name | [internal-name-kebab-case] |
| Badge | [Badge Type] |
| Event Name | [30 chars max] |
| Short Description | [50 chars max] |
| Long Description | [120 chars max] |
| Start Date | [YYYY-MM-DD HH:MM timezone] |
| End Date | [YYYY-MM-DD HH:MM timezone] |
| Event Purpose | [Primary / Informational] |
| Event Priority | [Normal / High] |
| Deep Link | [yourapp://event/event-id] |
## Event Card Image
| Spec | Value |
|------|-------|
| Size | 1080 x 1920 px (portrait) |
| Format | PNG, no transparency |
| Safe Zone | Center 80% for critical content |
| Background | [Color/gradient suggestion] |
| Content | [Visual description] |
| Text Overlay | [Text to include on image] |
## Deep Link Configuration
- URL Scheme: `yourapp://event/[event-id]`
- Universal Link: `https://yourapp.com/event/[event-id]`
- Fallback: App Store product page
## Localization Notes
- [Language]: [Localized event name and descriptions]
Event Series Template
# Event Series: [Series Name]
## Series Overview
[Brief description of the series theme and cadence]
## Events
### Event 1: [Name]
[Same fields as single event template]
### Event 2: [Name]
[Same fields as single event template]
### Event 3: [Name]
[Same fields as single event template]
## Series Strategy
- **Cadence**: [Weekly / Biweekly / Monthly]
- **Escalation**: [How events build on each other]
- **Retention hook**: [What brings users back for the next event]
Annual Calendar Template
# Annual Event Calendar: [App Name]
| Month | Event | Badge | Duration | Goal |
|-------|-------|-------|----------|------|
| Jan | [Event name] | [Badge] | [X days] | [Goal] |
| Feb | [Event name] | [Badge] | [X days] | [Goal] |
| ... | ... | ... | ... | ... |
## Seasonal Themes
- **Q1 (Jan-Mar)**: [Theme — e.g., New Year motivation]
- **Q2 (Apr-Jun)**: [Theme — e.g., Spring refresh, WWDC tie-in]
- **Q3 (Jul-Sep)**: [Theme — e.g., Summer activities, back to school]
- **Q4 (Oct-Dec)**: [Theme — e.g., Halloween, holiday season]
References
- Related:
app-store/marketing-strategy — Strategic event planning by app type
- Related:
generators/custom-product-pages — Pair events with targeted product pages
- Related:
app-store/app-description-writer — Event description writing style
- Apple: App Store Connect Help > In-App Events
