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Classify releases into launch tiers and plan go-to-market. Based on Lauchengco's Loved framework.
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| name | launch-tier |
| description | Classify releases into launch tiers and plan go-to-market. Based on Lauchengco's Loved framework. |
Every release gets classified before planning begins. Source: Lauchengco (Loved).
| Tier | Type | Effort | Examples |
|---|---|---|---|
| 1 | Major | Full cross-functional | New product, major pivot, category-defining |
| 2 | Significant | Targeted campaigns | Feature launch, positioning reinforcement |
| 3 | Incremental | Lightweight | Bug fixes, minor improvements, release notes |
Tier 1: Press, events, campaigns, sales enablement, analyst briefings, customer advisory Tier 2: Blog post, targeted campaigns, sales enablement update, in-product announcement Tier 3: Release notes, changelog, in-product notification, knowledge base update
Use biases ETHICALLY to help users understand value:
Update canvas/go-to-market.yml with tier classification and launch plan.
