| name | strategy-connector |
| description | Help PMs map any work item (feature, experiment, initiative) to strategic goals and OKRs. Use before PRDs, backlog prioritization, or planning. |
Strategy Connector
Help PMs map work items to strategic goals and OKRs. Ensures features, experiments, and initiatives are explicitly tied to organizational strategy and measurable outcomes.
When to Use
- Before writing a PRD
- Backlog prioritization
- Quarterly or annual planning
- Leadership presentations
- When asked "how does this tie to strategy?"
- Justifying resource allocation
Process / Template
1. Understand the Work Item
- What is it? (feature, experiment, initiative)
- Who is it for?
- What problem does it solve?
- What's the expected outcome?
2. Reference Strategic Context
- Pull from
knowledge/_template/strategy.md (or your org's strategy doc)
- Identify: strategic pillars, OKRs, key metrics, target segments
- Note: what is the organization optimizing for?
3. Map the Connection
For the work item, articulate:
Strategic Pillar
- Which pillar or theme does this support?
- How does it advance that pillar?
OKR / Goal
- Which objective or key result does this contribute to?
- What's the causal path? (this work → metric movement → OKR)
Segment / Persona
- Which customer segment or persona does this serve?
- Is this segment a strategic priority?
Metric Impact
- What metric(s) will this move?
- Direction and rough magnitude (if known)
4. Validate the Link
- Is the connection explicit and defensible?
- Could someone challenge it? How would you respond?
- Are there stronger or weaker links to call out?
5. Document the Mapping
Strategy Mapping
| Work Item | Strategic Pillar | OKR/Goal | Segment | Metric Impact |
|---|
| [Feature/Experiment] | [Pillar] | [OKR] | [Segment] | [Metric + direction] |
Narrative
- 2–3 sentences: how this work advances strategy
Output
A Strategy Mapping that:
- Explicitly connects the work item to strategy
- Identifies the OKR or goal it supports
- Clarifies segment and metric impact
- Provides a defensible narrative for prioritization and planning
Reference: knowledge/_template/strategy.md for strategic context structure.
