design-director

Use when a product's visual design must be built or rebuilt end-to-end — choosing a design direction or style, setting up a brand identity or design system, or any multi-step UI build where design quality matters. Also use when design feedback keeps not landing ("make it prettier", "still can't see it") or the design drifts between edits. Triggers: design direction, brand identity, redesign, design system, landing page design, 디자인 방향, 브랜드 디자인, 리디자인, 디자인 시스템, 예쁘게 만들어줘. Not for single-element tweaks or tactical polish (use impeccable) or backend-only work.