| name | cold-outreach |
| description | Use when creating or improving B2B outbound, prospecting, cold email, LinkedIn outreach, account research, sales sequences, or founder-led direct outreach. |
Cold Outreach
Build outbound around a verifiable reason to contact a specific person now, with claim risk and reply friction made explicit.
Research The Reason
For each segment or account, find:
- Business event or pressure.
- Role-level responsibility.
- Current tool, workflow, or public initiative.
- Likely pain or missed opportunity.
- Mutual context or credible source.
- Offer or next step that fits the moment.
If no account-specific signal is available, use segment-level relevance and keep the claim modest.
Check Relevance
Score each prospect or segment:
- Reason-to-reach: how specific and timely the reason is.
- Timing evidence: public event, hiring, tool change, funding, launch, regulation, role change, review, complaint.
- Source confidence: first-party, third-party, inferred, stale, unknown.
- Claim risk: how likely the message overstates what is known.
- Reply friction: how hard it is for the recipient to answer or take the next step.
- Fit: whether the problem, role, and offer plausibly match.
Do not write personalized claims that cannot be verified from the research.
Write The Sequence
Use a clear arc:
- Message 1: specific reason, problem, credible offer.
- Follow-up 1: useful proof or example.
- Follow-up 2: different angle or objection.
- Breakup: polite close or permission to stop.
Keep each message short. One idea, one ask. Avoid fake familiarity, exaggerated flattery, and generic "quick question" openings.
Output
Outbound angle:
Target:
Trigger:
Problem:
Offer:
Proof:
Qualification filters:
- Include:
- Exclude:
Relevance score:
| Prospect/segment | Reason-to-reach | Timing evidence | Source confidence | Claim risk | Reply friction |
Sequence:
Email 1
Subject:
Body:
Follow-up 1
Subject:
Body:
Follow-up 2
Subject:
Body:
Personalization fields:
| Field | Source | Example |
Risk checks:
- [claim to verify]
