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CRO lens — is the primary action obvious, singular, and labeled with a value-bearing verb? Surveyed by the Analyst.
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Basierend auf der SOC-Berufsklassifikation
| name | cro-cta-clarity |
| description | CRO lens — is the primary action obvious, singular, and labeled with a value-bearing verb? Surveyed by the Analyst. |
| license | Apache-2.0 |
| metadata | {"version":"1.1.0"} |
Lens question: Can a visitor tell, in under a second, what the one action is — and is it labeled with what they get, not what they do?
Signal of the gap (DOM/RUM):
decorateButtons (scripts/scripts.js):
authored strong > a → a.button.primary, em > a → a.button.secondary,
strong+em > a → a.button.accent, each wrapped in p.button-wrapper. Gap signs:
the objective action is a plain <a> that never got buttonized (authored without
emphasis); several a.button.primary of equal weight competing in one block; vague
labels ("Submit", "Learn more") on the objective button.Variant kind it implies: usually CSS-only — promote one button to a single
dominant affordance (size, color, weight, spacing) with rules gated on
body.variant-<name> .<block> .button-wrapper a.button. Copy changes are
CSS-adjacent but may need a JS/text variant. Cheapest, safest class of experiment.
strong/em around a link).CRO lens — are real users excluded from converting by contrast, target size, focus, or semantics? Surveyed by the Analyst.
CRO lens — does the wording lead with the visitor's value, specifically and concretely? Surveyed by the Analyst.
CRO lens — what steps, fields, or hesitation points stand between intent and completion? Surveyed by the Analyst.
CRO lens — is slowness (LCP/CLS/INP) the thing suppressing conversion? Surveyed by the Analyst.
CRO lens — does the block show that others already chose this, at the moment of decision? Surveyed by the Analyst.
CRO lens — is there an honest reason to act now rather than later? Surveyed by the Analyst.