| name | instagram |
| description | Navigate Instagram native DMs, run notification outreach, check profiles, and send openers. Use for IG notification outreach and native DM fallback. |
Instagram — DM Setting Skill
Navigate Instagram for prospecting, profile checking, and sending Stage 1 openers. This skill covers two workflows: Prospecting (finding ICP) and Outreach (sending openers). Conversing/qualifying happens in ManyChat.
When to Use
- Prospecting workflow: Scanning post comments, notifications, followers for ICP prospects. Build a curated prospect list
- Outreach workflow: Sending Stage 1 openers to prospects from the curated list via native IG DMs
- Fallback DMs: When ManyChat can't handle something (rare)
- Profile checking: Verifying ICP fit before outreach
Not for: Replying to leads, qualifying, or booking calls. Those happen in ManyChat.
Key URLs
| Page | URL |
|---|
| Instagram Home | https://www.instagram.com/ |
| DMs Inbox | https://www.instagram.com/direct/inbox/ |
| Notifications | Use sidebar — no direct URL |
| Profile (by handle) | https://www.instagram.com/{handle}/ |
| Jason's profile | https://www.instagram.com/jasoncooperson/ |
Prospecting Workflow (Finding ICP)
The goal is to build a curated list of 20+ qualified prospects from Jason's audience, saved to prospect-list.md. Prospecting is FINDING, not messaging.
Best Sources (In Priority Order)
- Post comments on business/AI/strategy posts — People who comment (even keyword triggers) showed intent. The PERSON matters, not what they typed. Check every commenter's profile
- Notification "Follow Back" buttons — New followers who aren't following yet = fresh warm leads
- "Suggested for you" sections on profiles — Instagram clusters similar accounts together. When checking one prospect's profile, note the suggested accounts too — they reveal entire network clusters of ICP
- Reel like aggregates (first named account only) — Instagram puts the most relevant/followed account first
Worst Sources (Avoid)
- Notifications during viral reels — 90%+ keyword triggers from tiny accounts. ICP hit rate ~5%. Don't waste time here
- Recent followers list — Flooded with viral reel followers (mostly Indian/low quality). Too much noise
- Story viewers — Mostly friends/peers
How to Scan Post Comments Efficiently
- Navigate to Jason's profile:
https://www.instagram.com/jasoncooperson/
- Click on a business-focused post (strategy, AI systems, automation posts get the best ICP commenters — NOT lifestyle/travel posts)
- Use
get_page_text to extract ALL commenter usernames from the post at once — WAY faster than screenshotting
- Note all usernames, then batch-check profiles
- Check multiple posts — don't stop after one. The strategy post, AI setter post, and automation posts are the richest
How to Check Profiles FAST
Use get_page_text instead of screenshots. Navigate to instagram.com/{handle}/, wait 2s, call get_page_text. You get the bio, follower count, name, category, website, and who follows them — all in one call. 3 seconds per profile vs 10+ seconds with screenshots.
What to look for in the text output:
- Name + title (CEO, Founder, Coach, etc.)
- Follower count (1K+ with real content = good)
- Bio keywords: agency, coaching, scale, clients, founder, CEO, helping [people] do [thing]
- Website link (has a business)
- "Verified" in the output = blue check
- "Followed by [names]" = connected to Jason's network
- Story highlights like "Client Wins", "Testimonials", "Results" = has a real offer
- "Follow Back" button = they follow Jason, he doesn't follow back yet
Only screenshot when you need to see the profile picture or content grid (to verify they're a real person with quality content).
ICP Qualification Criteria (Updated)
TARGET ICP: Established creator-coaches, agency owners, and service business operators doing $10K-$30K+/mo who are drowning in fulfillment and ops.
A-Tier Signals (Strong Prospect)
- Verified account ✅
- Bio mentions: agency, coaching, consulting, founder, CEO, scale, clients, AI, automation
- Has "Client Wins" / "Testimonials" / "Results" story highlights
- Has a website or Calendly link in bio
- 1K-50K+ followers with real content (not bought)
- US, Europe, or Australia based
- Already in Jason's network orbit (followed by mutual connections)
- Commented genuinely or on a business-focused post
B-Tier Signals (Worth a Shot)
- Has a business but small following (<1K)
- European non-English speaking but in a Western market (French, German, etc.)
- COO/operator title but new IG presence
- Real business website but early on content
Hard Skip Signals
- India, Africa, Southeast Asia, or any third-world country
- <100 followers with 0 posts (ghost/bot)
- Private + empty profile
- Non-English bio with no business signals
- Anime/meme/fan page profile pic
- Pure personal account (selfies, food, travel only, no business)
- Friends/family of Jason ("Followed by cooperson.json, saracooperson, vndrewfox")
- Service pitchers (video editors, setters looking for work)
- Under 18 / college students with no real business
GEO FILTER (HARD RULE)
US, Europe, Australia ONLY. Skip everyone else. No exceptions.
Network Cluster Mining
When you find one good prospect, check the "Suggested for you" section on their profile. Instagram clusters similar accounts together. One good prospect often reveals 5-10 more in the same tier. This is the highest-ROI prospecting move — note every promising suggested account and add to the check list.
Saving the Prospect List
Save all qualified prospects to prospect-list.md in the project root with:
- Handle
- Name
- Why they're ICP (one line)
- Tier (A or B)
- Source (which post comment, notification, or suggested section)
This file is the handoff to the Outreach workflow.
Outreach Workflow (Sending Openers)
Work through prospect-list.md top to bottom. Send personalized Stage 1 openers to each prospect. Mark as sent when done.
How to Open a DM Conversation (Fastest Method)
- Navigate to
https://www.instagram.com/direct/inbox/
- Click the Search bar at the top of the inbox sidebar
- Type the prospect's exact handle (e.g.
loicscales)
- Wait 2 seconds for results to load
- Click their name under "More accounts" (or under existing threads if there's prior convo)
- The conversation opens — use
find tool for "Message input box" to get the textbox ref
- Click the ref, type message, press Enter
- For second message: type immediately (cursor stays), press Enter
- Click the back arrow (
←) to return to search, repeat for next prospect
Why not profile → Message button? The Message button only appears on profiles you already follow. For new prospects, the DM search bar is the only reliable method on web.
Speed tips:
- Don't screenshot between every send — trust the flow. Only screenshot to verify if something feels off
- After sending, click back arrow → click search bar → type next handle immediately
- The
find tool for "Message input box" is more reliable than clicking coordinates on the textbox
Typing and Sending
- Use
find tool to locate the "Message" input by ref
- Click the ref
- Type the message
- Press Enter (Return key) to send — there is no send button in IG DMs
"Related keyboard shortcuts" panel: If this overlay appears after clicking the message input, use find tool for "Close keyboard shortcuts", click the X, then proceed to type. This can appear multiple times per session.
What to Send
For prospects with NO prior conversation:
Personalized compliment referencing their bio/business + curiosity question (Stage 1 opener per setting-script.md)
For prospects who already received ManyChat auto-DM:
Old ManyChat auto-DMs do NOT count as "already contacted." Send a personal Stage 1 opener.
OUTREACH ONLY: Send openers. Do not reply to messages, do not qualify, do not book calls from IG native DMs. Those happen in ManyChat.
Inbox Navigation
Primary vs General Tab
Use find tool to locate "Primary" or "General" tab by text. Don't assume fixed positions.
Checking if a Lead Replied
Open their conversation (search by name). If the last message is from them = they replied. If last message is ours = no reply. Don't rely on "seen" indicators.
Scrolling Through Inbox
Use scroll action on the conversation list panel. Sorted by most recent activity.
Story Viewers
- Mostly Jason's friends/peers ("Following" button = likely a friend)
- Check DM thread before messaging — if there's casual banter/story reactions, this is a friend, skip
- Only message story viewers with NO existing DM thread or only ManyChat auto-DMs
- "Followed by cooperson.json" = likely personal friend, skip
Browser Performance Tips
- Use
get_page_text for profile checking — 3x faster than screenshot. Returns bio, followers, name, website, mutual follows all in one call
- Use
find tool first before clicking anything — more reliable than guessing coordinates
- Use refs over coordinates — refs are stable, coordinates shift with scroll/resize
- Batch profile checks — collect 10-15 usernames from comments first, THEN check profiles one by one. Don't bounce between comments and profiles
- Navigate directly to
instagram.com/{handle}/ instead of clicking through UI elements
- Screenshot only when needed — for reading the content grid or verifying profile pictures. Bio text comes from
get_page_text
- Don't retry same failed action — re-find the element instead
- Wait 2s after navigation before calling
get_page_text (page needs to load)
