brand-design

name	brand-design
description	CircleTel brand guidelines for AI image generation. Ensures logo usage, colors, and typography are consistent across all generated assets.
version	1.0.0
dependencies	gemini-imagegen

CircleTel Brand Design

Ensures all AI-generated images follow CircleTel brand guidelines. This skill automatically injects brand context into image generation prompts and provides logo/asset references.

When This Skill Activates

This skill automatically activates when you:

• Generate images for CircleTel (social posts, products, marketing)
• Create mockups or UI designs
• Need logo placement guidance
• Ask about brand colors, fonts, or style
• Use the gemini-imagegen skill in this project

Keywords: brand, logo, image, generate image, design, colors, typography, marketing image, social post, hero image, product image, circletel style

Logo System

CircleTel has 8 logo variants located in .design/logos/:

File	Colors	Background	Use Case
LOGO-01.png	Orange + Gray	White/Trans	Primary - Website, documents, formal
LOGO-02.png	Orange only	White/Trans	Single-color printing, embroidery
LOGO-03.png	Gray only	White/Trans	Neutral contexts, B&W documents
LOGO-04.png	Black only	White/Trans	High contrast, legal docs, stamps
LOGO-05.png	White only	Transparent	Dark backgrounds - knocked out
LOGO-06.png	White	Orange bg	Social avatars, app icons, favicons
LOGO-07.png	Orange + Gray	White (small)	Email signatures, small placements
LOGO-08.png	Orange + Gray	White (large)	High-res print, banners, billboards

Logo Selection Rules

IF background is dark/black → Use LOGO-05 (white knocked out)
IF social media avatar/icon → Use LOGO-06 (white on orange square)
IF print/large format → Use LOGO-08 (high-res)
IF email/small placement → Use LOGO-07 (optimized small)
IF single-color required → Use LOGO-02 (orange) or LOGO-03 (gray)
IF formal/primary use → Use LOGO-01 (orange + gray, professional)

Logo Elements

The CircleTel logo consists of:

• Dual swirl circles: Outer orange, inner gray - represents connectivity & dynamic service
• WiFi signal icon: Integrated with the letter "c" - shows wireless/internet focus
• Typography: "circle" in lowercase orange, "TEL" in uppercase bold gray

Clear space: Maintain padding equal to the height of "TEL" around the logo Minimum size: 32px height for digital, 10mm for print

Brand Colors

Primary Palette

Name	Hex	Tailwind	Usage
CircleTel Orange	#F5831F	circleTel-orange	Primary brand, CTAs, highlights
Dark Neutral	#1F2937	circleTel-darkNeutral	Text, headings, dark UI
Light Neutral	#E6E9EF	circleTel-lightNeutral	Backgrounds, cards

Extended Palette

Name	Hex	Usage
Orange Light	#FEF3E8	Hover states, light backgrounds
Orange Dark	#D96F1A	Pressed states, shadows
Gray	#6B7280	Secondary text, borders
Success Green	#10B981	Success states, confirmations
Error Red	#EF4444	Errors, warnings
Info Blue	#3B82F6	Information, links

Color Usage Rules

Primary actions → Orange (#F5831F)
Text (body) → Dark Neutral (#1F2937)
Backgrounds → Light Neutral (#E6E9EF) or white
Accents → Orange gradient or solid
Selected states → Dark Blue (#1E4B85) - for package cards
Shadows → Color-matched (orange shadow for orange elements)

Typography

Font Stack

font-family: Arial, Helvetica, sans-serif;

Font Weights

Weight	Class	Usage
600	font-semibold	Subheadings, labels
700	font-bold	Headings, CTAs
800	font-extrabold	Hero text, major headlines

Text Styles

Element	Size	Weight	Color
Hero headline	48-64px	800	Dark Neutral
Section heading	32-40px	700	Dark Neutral
Subheading	20-24px	600	Dark Neutral
Body	16px	400	Dark Neutral
Caption	14px	400	Gray
Price	24-32px	700	Orange

AI Image Generation Templates

MANDATORY: Brand Context Injection

When generating ANY image for CircleTel, ALWAYS include this brand context:

brand_context: |
  CircleTel Brand Guidelines:
  - Primary color: Vibrant orange (#F5831F)
  - Secondary color: Dark charcoal (#1F2937)
  - Background: Clean white or light gray (#E6E9EF)
  - Style: Modern, professional, South African market
  - Mood: Trustworthy, innovative, approachable
  - Typography: Clean sans-serif (Arial style)
  - Avoid: Overly busy designs, neon colors, clip art style

Template: Product Photography

type: product
prompt: |
  Professional product photography of [PRODUCT].

  Setting:
  - Clean white or light gray studio background
  - Soft, diffused lighting with subtle shadows
  - 3/4 angle view or hero shot

  Style:
  - E-commerce ready, high quality
  - Subtle orange accent lighting or props
  - Modern, premium feel

  CircleTel Brand:
  - Primary orange: #F5831F for any accent elements
  - Clean, uncluttered composition
  - Professional, trustworthy aesthetic

Template: Social Media Post

type: social
prompt: |
  Social media post for [CAMPAIGN/OFFER].

  Design:
  - Bold headline prominent
  - Orange gradient background or accent (#F5831F)
  - White text on dark areas
  - Clear price/offer callout

  Layout:
  - Logo placement: Bottom right corner
  - Leave space for text overlay
  - Instagram/Facebook square format (1:1)

  Style:
  - Eye-catching, scroll-stopping
  - Modern, clean typography
  - South African market appropriate

Template: Hero Background

type: hero
prompt: |
  Website hero background for [SECTION/PAGE].

  Design:
  - Wide cinematic composition (21:9 or 16:9)
  - Dark gradient on left side for text overlay
  - Subtle tech/connectivity visual elements
  - Orange accent lighting or elements (#F5831F)

  Scene:
  - [SPECIFIC SCENE DESCRIPTION]
  - Modern, professional setting
  - South African context if applicable

  Style:
  - High contrast, dramatic lighting
  - Premium, aspirational 
        

Template: Feature Icon

type: icon
prompt: |
  Minimal feature icon representing [FEATURE].

  Design:
  - Simple line art style
  - Orange accent (#F5831F)
  - White or transparent background
  - 64x64px icon scale

  Style:
  - Flat design, clean lines
  - Single concept, instantly recognizable
  - Consistent with other CircleTel icons

Template: Marketing Illustration

type: illustration
prompt: |
  Illustration for [PURPOSE/FEATURE].

  Elements:
  - [KEY VISUAL ELEMENTS]
  - Orange accent color (#F5831F)
  - Dark charcoal (#1F2937) for outlines/text

  Style:
  - Flat design or subtle gradients
  - Clean, modern aesthetic
  - Professional but approachable
  - South African representation if showing people

Prompt Enhancement Rules

When using gemini-imagegen or any image generation:

DO

1. Always specify exact hex codes: Use #F5831F not "orange"
2. Include brand context: Add the brand_context block to prompts
3. Reference logo location: For logo overlays, reference .design/logos/
4. Specify South African context: For lifestyle/people images
5. Use correct aspect ratios: Match the image type presets

DON'T

1. Don't use generic colors: "Blue and orange" - specify exact hex
2. Don't skip brand context: Even for "quick" images
3. Don't use wrong logo variant: Check the selection rules above
4. Don't overcomplicate: Keep designs clean and professional
5. Don't use clipart style: Always specify "professional" or "modern"

Image Type Quick Reference

Type	Aspect	Resolution	Logo Variant
Product	1:1	2K	Usually none (clean product shot)
Social Post	1:1	1K	LOGO-06 (corner) or LOGO-01
Social Story	9:16	2K	LOGO-06 (top/bottom)
Hero	21:9	2K-4K	Usually none (overlaid in code)
Feature	4:3	1K	None
Icon	1:1	512px	None
Banner	21:9	2K	LOGO-01 or LOGO-05
Email Header	3:1	1K	LOGO-01 or LOGO-07

File Organization

Generated images should be saved to .design/images/:

.design/images/
├── products/           # Product photography
│   └── routers/
├── sections/           # Website sections
│   ├── hero/
│   └── features/
├── marketing/          # Marketing materials
│   └── social/
├── icons/              # Feature icons
│   └── features/
└── mockups/            # UI mockups

Validation Checklist

Before finalizing any generated image:

• Primary orange (#F5831F) used correctly
• No off-brand colors present
• Logo variant appropriate for background
• Clean, professional aesthetic
• South African market appropriate
• Correct aspect ratio for intended use
• Saved to correct .design/images/ subfolder

Logo Compositing Workflow

CRITICAL: Never ask AI to generate the CircleTel logo. Always composite actual logo files.

Workflow

1. Generate background/content WITHOUT logo
2. Composite actual logo from .design/logos/
3. Save final branded image

Helper Script

# Add logo to any image
python .design/scripts/add-logo.py image.jpg

# Options
python .design/scripts/add-logo.py image.jpg --logo 6    # LOGO-06 (white on orange)
python .design/scripts/add-logo.py image.jpg --pos bl    # Bottom-left
python .design/scripts/add-logo.py image.jpg --size 0.25 # 25% width

Python API

from PIL import Image

# 1. Generate background (no logo in prompt)
# 2. Composite actual logo:

background = Image.open("generated.jpg").convert("RGBA")
logo = Image.open(".design/logos/FLAT COLOUR - CIRCLE TEL LOGO-06.png").convert("RGBA")

# Resize to 20% of width
logo_w = int(background.width * 0.20)
ratio = logo_w / logo.width
logo_resized = logo.resize((logo_w, int(logo.height * ratio)), Image.Resampling.LANCZOS)

# Position bottom-right
padding = int(background.width * 0.03)
x = background.width - logo_resized.width - padding
y = background.height - logo_resized.height - padding

# Composite and save
background.paste(logo_resized, (x, y), logo_resized)
background.convert("RGB").save("final-branded.jpg", quality=95)

Logo Selection for Compositing

Background	Use Logo	Why
Dark/gradient	LOGO-06	White on orange square, high visibility
Light/white	LOGO-01	Orange + gray, professional
Orange areas	LOGO-05	White only, transparent
Print/large	LOGO-08	High resolution
Small/email	LOGO-07	Optimized small

Integration with gemini-imagegen

When invoking the gemini-imagegen skill in this project:

1. Generate WITHOUT logo: Tell AI to leave space or skip logo entirely
2. Composite actual logo: Use add-logo.py or PIL code above
3. Default to Flash model: Use gemini-3.1-flash-image-preview for iteration
4. Use Pro for text: Switch to gemini-3-pro-image-preview for text-heavy designs
5. Save as JPEG: Always use .jpg extension (Gemini returns JPEG)

Example Prompt (No Logo)

prompt = """
CircleTel Brand Guidelines:
- Primary color: Vibrant orange (#F5831F)
- Secondary color: Dark charcoal (#1F2937)
- Style: Modern, professional, South African market

Create a social media post for 5G launch.
- "5G IS HERE" headline
- Orange gradient background
- Speed indicators
- Price callout "From R599/mo"

Do NOT include any logo - it will be added separately.
"""

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Version: 1.0.0 Last Updated: 2026-03-01 Maintained By: CircleTel Development Team Logo Files: .design/logos/ Image Output: .design/images/