Build fast, accessible, and SEO-friendly websites with modern best practices.
Installation
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Canonical URLs must match the actual URL the server serves — a mismatch (e.g. trailing slash vs no trailing slash) confuses Google and can prevent indexing
Every content page needs at least one internal link pointing to it — pages only in a sitemap but with no referring page are deprioritized by Google's crawler
Content filters in templates can silently exclude pages from navigation — verify all pages are reachable by following links from the homepage, not just by checking the sitemap
"Discovered - currently not indexed" in Search Console usually means no internal links, not a technical block — fix linking first before requesting indexing
Before Launch
Test all forms actually submit — broken contact forms lose leads silently
Check 404 page exists and is helpful — default server 404 looks unprofessional
Verify social sharing previews with Open Graph tags — test in Facebook/Twitter debuggers
Submit sitemap to Google Search Console — speeds up indexing
Set up uptime monitoring — know when your site goes down before users tell you