| name | logo-concepts |
| description | Develop logo direction and concepts - brief, strategy, style exploration, and concept generation - with usage and licensing care. Use when designing or exploring a logo/identity mark. |
logo-concepts
Direction before decoration. Explore concepts grounded in the brand's strategy.
Process
- Brief & strategy: what the brand is, audience, personality, competitors, where the mark must work
(favicon to billboard), constraints. A logo communicates, it isn't just pretty.
- Direction options: wordmark, lettermark, pictorial, abstract, combination - with a rationale for each fit.
- Explore concepts: sketch directions; use generation (Nano Banana/Higgsfield) for visual exploration of
style/feel, then refine to a real vector mark (generation is a starting point, not the final logo).
- Test usage: legible at small size, works in 1-colour/mono, on light/dark, with clear space.
- Hand to
brand-kit for logo usage rules.
Output
- A direction brief + concept options with rationale, small-size/mono tests, and next steps to finalize as vector.
Guardrails
- AI output is exploration - a final logo should be an original, ownable vector you can license/trademark.
Don't pass a raw AI raster off as a deliverable logo, and check originality (no derivative/infringing marks).
- Confirm any generated exploration actually came from the connector.
