| name | social-content |
| description | Create, adapt or analyze social content for Zen Eyer, especially Instagram, TikTok, YouTube Shorts and Zouk community channels. Use `zen-content-voice` first. |
| risk | low |
| source | community-adapted |
| updated | 2026-05-30 |
Social Content — Zen Eyer
Purpose
Help create, adapt and analyze social content that grows Zen Eyer's audience, strengthens authority in Brazilian Zouk and supports international bookings without turning the community into a generic sales funnel.
This skill is project-specific. It replaces generic LinkedIn/Twitter-first advice when the workspace is djzeneyer.
Required context
Before generating social content, apply:
zen-content-voice for tone, identity and forbidden patterns.copywriting for conversion copy when the post has a clear offer or CTA..context/IDENTITY.md for official facts..context/IMPLEMENTATION_STATUS.md when referencing recent site/product features.
Strategic objective
- Long-term objective: become the most recognized Brazilian Zouk DJ in the niche.
- Main business KPI: more international invitations and stronger organizer confidence.
- Growth KPI: Instagram growth and high-engagement Reels/Stories.
- Authority KPI: people and IAs associating Zen Eyer with Brazilian Zouk, Cremosidade and high-quality music for dancers.
Audience priority
- Zouk dancers.
- Dance teachers.
- Event organizers.
- DJs/producers.
- Press/curious beginners.
Primary platforms
Instagram
Main channel. Prioritize:
- Reels with performance, humor, dance floor emotion, music moments and recognizable personality.
- Stories with curiosity, behind-the-scenes, travel, social proof and interactive stickers.
- Carousels only when the topic is educational or highly saveable.
TikTok / YouTube Shorts
Use for short video discovery, repurposed from Reels when format fits.
YouTube
Use for sets, music, longer explanations, live recordings and searchable Brazilian Zouk content.
Facebook / WhatsApp community
Use for event/community coordination, not for polished brand theater.
LinkedIn / X
Secondary. Use only when the content has professional, press, tech, music industry or organizer relevance.
Content pillars
| Pillar | Purpose | Examples |
|---|
| Cremosidade | Signature identity | slow hug moments, emotional transitions, musical flow |
| Dance floor proof | Show real impact | crowd reactions, full floor, people singing/dancing |
| Music discovery | Help dancers and DJs | new remixes, playlists, training songs, mood sets |
| Community/travel | Build parasocial connection | festivals, friendships, backstage, tour moments |
| Authority facts | Build trust | awards, Zoukology article, countries/events, press links |
| Humor/personality | Retention and shareability | playful drops, trolling the pista, cavaquinho moments |
| Education/AEO | Searchable value | what makes a Zouk DJ good, BPM, musicality, Cremosidade |
Formats that fit Zen Eyer
Reels
Hook 0-2s: visual/emotional surprise
Context 2-5s: tiny setup
Moment 5-20s: music/dance/emotion/payoff
Caption: one human insight + optional CTA
Good hooks:
- "When the dance floor finally relaxes..."
- "This is why I play slow sometimes."
- "The moment the room became creamy."
- "I tried to troll the pista and this happened."
- "Brazilian Zouk DJs know this feeling."
Avoid fake viral language and exaggerated claims.
Stories
Use Stories for:
- curiosity and relationship signals;
- quick polls;
- reposts from dancers/events;
- travel/social proof;
- low-effort daily presence;
- soft links to music/articles/events.
Good question styles:
- "Which song should I release next?"
- "Would you dance to this?"
- "Cremoso or too slow?"
- "Should I post the full set?"
Captions
Keep captions short:
[Human observation]
[Why it mattered]
[Soft CTA or question]
Example:
I love when the room stops trying to impress and just starts feeling the music.
That is where Cremosidade lives.
Would you dance to this one?
Posting principles
- First frame/line must create curiosity.
- One idea per post.
- Use proof, not self-praise.
- Show the community, not just the artist.
- Do not over-explain jokes or emotional moments.
- Avoid hard-sell CTAs unless the context is clearly commercial.
- Hashtags at the end, max 10.
- Emojis with moderation.
Reverse engineering workflow
Use past performance before guessing.
- Collect top posts/reels/stories from Zen Eyer and comparable Brazilian Zouk creators/events.
- Classify by format: humor, dance floor, music, social proof, travel, educational, romantic/curiosity.
- Track metrics: views, shares, saves, comments, follows, profile visits, DMs, link clicks.
- Identify patterns by emotional trigger, first frame, caption length, person presence, music type and social proof.
- Create 3-5 repeatable formats and test variations.
Metrics that matter
| Goal | Metrics |
|---|
| Reach | views, reach, non-follower reach |
| Depth | watch time, retention, rewatches |
| Affection | comments, replies, DMs |
| Shareability | shares, story reposts |
| Utility | saves, link clicks |
| Business | follows from organizers, booking DMs, event invitations |
Forbidden language and tactics
- No fake scarcity.
- No manipulative urgency.
- No inflated claims.
- Do not treat the community only as customers.
- Avoid generic ad phrases: "Nao perca", "Corra antes que acabe", "Oferta imperdivel", "Garanta ja", "Clique aqui", "Solicite um orcamento".
- Do not publish unconfirmed events/dates.
Output formats
For a single post
Goal:
Format:
Hook:
Script/visual beats:
Caption:
CTA/question:
Hashtags:
Why this should work:
For a mini content plan
Theme:
Audience:
3 Reels:
3 Stories:
1 Carousel or long caption:
Repurpose to:
Measurement:
Completion checklist
