AUTO-TRIGGER: Apply this skill when the user is working with intent data signals from ZoomInfo, Bombora, G2, 6sense, Demandbase, or any similar platform, and needs to operationalize those signals into CRM workflows, campaign enrollment, rep alerts, or account prioritization. Trigger phrases include: "intent data," "ZoomInfo intent," "Bombora signals," "G2 buyer intent," "in-market accounts," "activating intent," "intent signals aren't doing anything," "we're paying for intent data but not using it," "how do I route intent accounts," "intent-based campaigns," or any situation where the user has intent data and needs to turn it into action. Also trigger when the user is evaluating which intent signals to act on, designing CRM workflows to handle signal ingestion, or trying to measure whether their intent activation is producing results. Do NOT trigger for general ABM strategy, ZoomInfo data enrichment questions, or lead scoring without intent signals. This skill is specifically about the workflow layer betwee
AUTO-TRIGGER: Apply this skill when the user wants to run, structure, or improve a win/loss analysis program. Trigger phrases include: "win/loss analysis," "why are we losing deals," "why do we win," "lost deal analysis," "closed lost reasons," "competitive losses," "deal debrief," "why did we lose to [competitor]," "what does sales say about why we lose," "our closed lost data is useless," "I want to interview lost prospects," or any situation where the user is trying to understand the patterns behind deal outcomes. Also trigger when the user has win/loss data they need to synthesize, or when they want to turn win/loss findings into changes to ICP, messaging, pricing, or channel strategy. Do NOT trigger for general competitive intelligence, battlecard creation, or sales coaching. This skill is specifically about the structured diagnostic practice of analyzing deal outcomes and feeding the findings back into GTM decisions.
AUTO-TRIGGER: Apply this skill when the user is preparing for a quarterly business review where they will present marketing performance to executive leadership. Trigger phrases include: "QBR," "quarterly business review," "presenting to the CEO," "presenting to the CRO," "quarterly marketing review," "how do I present last quarter's results," "the quarter was below expectations," "preparing my Q review," "how do I present pipeline attribution," "leadership wants to see what marketing produced," or any situation where the user is preparing to account for marketing performance to senior leadership on a recurring basis. Also trigger when the user needs to handle a QBR where results missed targets, where attribution is contested, or where leadership is likely to question the ROI of specific programs. Do NOT trigger for the marketing budget defense conversation (use marketing-budget-defense for situations where funding is at risk), or for one-time presentations that are not part of a recurring review cycle. This
AUTO-TRIGGER: Apply this skill when the user is setting up, scoping, or pricing a consulting engagement as an independent practitioner. Trigger phrases include: "consulting engagement," "new client," "scoping the work," "what should I charge," "hourly versus retainer," "statement of work," "consulting proposal," "client wants to expand scope," "what to put in writing," or any situation where the user is transitioning from employee to consultant or managing the early stages of a client engagement. Also trigger when the user is preparing for a first client conversation and wants to understand what to clarify before agreeing to anything, or when a current engagement is drifting and the user needs to reset the scope. Do NOT trigger for general business development, agency pricing models, or large team consulting practices. This skill is specifically for an independent practitioner, typically a senior B2B marketing, demand gen, or RevOps leader, setting up a direct client engagement for the first time or early i
AUTO-TRIGGER: Apply this skill when the user is preparing to present findings, recommendations, or results to a consulting client. Trigger phrases include: "presenting to my client," "client readout," "how do I present what I found," "delivering findings," "presenting my recommendations," "the client meeting is this week," "I need to show what I discovered in their HubSpot," "presenting my audit results," or any situation where the user is preparing to communicate findings or recommendations to someone who is paying them for consulting work. Also trigger when the user is preparing for a status update with a consulting client, or when they need to deliver bad news about what they found during an engagement. Do NOT trigger for internal presentations to leadership at a full-time employer (use marketing-budget-defense or managing-up for those), or for general presentation design. This skill is specifically for the independent consultant presenting findings or recommendations to an external client.
AUTO-TRIGGER: Apply this skill when the user asks Claude to write, draft, create, or improve a LinkedIn post, caption, or update. Also trigger when the user asks for a post about a professional topic they plan to share on LinkedIn. Do NOT trigger for long-form articles, resumes, emails, or general writing tasks. This skill is specifically for short-form LinkedIn post content only. This skill structures and formats LinkedIn posts to match the user's established content style: punchy, practitioner-level, engagement-focused, with a strong ending that drives comments without resorting to "agree or disagree?" cliches.
AUTO-TRIGGER: Apply this skill automatically whenever Claude is producing, editing, rewriting, or reviewing any written content the user will publish or send. This includes emails, LinkedIn posts, articles, captions, scripts, reports, bios, cover letters, interview responses, proposals, or any other text intended for an external audience. Also apply when the user asks Claude to write, draft, improve, clean up, or rewrite anything. Do not wait to be asked. If writing is being produced or touched, this skill is active. This skill removes AI writing patterns and rewrites output to match the user's established voice: direct, confident, outcome-focused, and free of the filler language and structural tells that mark AI-generated copy.
AUTO-TRIGGER: Apply this skill when the user wants to write, structure, or improve a B2B case study or customer success story. Trigger phrases include: "case study," "customer success story," "write up our results with," "client story," "proof point document," "I want to document what we did for," "we got great results with a client," "turn this into a case study," or any request to document a program result or client outcome in a format that supports sales conversations or credibility building. Also trigger when the user has raw data or interview notes from a client or customer and needs to turn them into a structured asset, or when an existing case study needs to be made more effective. Do NOT trigger for general content writing, blog posts, or LinkedIn posts. This skill is specifically for the structured proof document that supports late-stage sales conversations and demonstrates measurable outcomes to prospects who are evaluating whether to buy.