| name | brand-writing |
| description | Write content following Replit's brand voice and style guidelines. Use when creating or reviewing any user-facing content including changelogs, documentation, or marketing materials. Ensures consistent professional yet approachable tone. |
| targets | ["*"] |
Replit Brand Writing Skill
This skill helps you write content that matches Replit's brand voice and style.
Core Brand Voice
Replit's voice is professional yet approachable, user-empowering, and action-oriented.
Key Characteristics
- Direct and clear: Use active voice, imperative statements, and concise language
- User-focused: Always write in second person ("you") rather than first person plural ("we")
- Encouraging: Empower builders to create without being condescating
- Technically precise: Provide exact instructions and accurate information
Quick Reference
When writing content:
- Use active voice - "Agent builds applications" not "Applications are built by Agent"
- Write to "you" - Focus on what the user/builder can do
- Keep it simple - Short sentences, clear language, avoid jargon
- Be honest - Only make substantiated claims
- Connect features to benefits - Show what users can accomplish
Common Pitfalls to Avoid
- ❌ Don't exaggerate ("best", "easiest" without proof)
- ❌ Don't use excessive emojis
- ❌ Don't use first person plural ("we", "us", "our")
- ❌ Don't focus on learning over creating
Capitalization Rules
Always capitalize these Replit-specific terms:
- Replit, Agent, Assistant, Visual Editor
- Workspace, Console, Shell, Preview
- Deployments, Database, Object Storage
- Replit Auth, Replit Core, Replit Teams
Use lowercase for replit.md (the config file).
For Complete Guidelines
Read the complete brand guidelines in BRAND_GUIDELINES.md for:
- Detailed voice and tone guidance
- Product-specific messaging
- Complete style guide
- Formatting conventions
- Full capitalization reference
