22-personal-brand-context-global

name	22-personal-brand-context-global
description	Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates `.agents/personal-brand-context-global.md` covering story, expertise, audience, positioning, platforms, visual identity, and the asset inventory of style refs, face refs, logo, palette, and background, with region variants for US, EU, SEA, and LATAM. Skills 23 to 28 read it first. Trigger on 'personal brand setup', 'set up my founder brand', 'coach personal brand context', 'creator profile setup', 'the AI does not know my story', 'build my personal brand from zero'. Not for — a company or product brand, see `00-marketing-plan-global` and `product-marketing-context-global`; the 12-month strategy built on this, see `23-personal-brand-strategy-global`.
metadata	{"version":"1.1.1","category":"foundation"}
license	MIT
triggers	["global personal brand","international personal brand","US founder brand","EU coach brand","creator economy global","personal brand reference image","personal visual identity"]
related	["product-marketing-context-global","23-personal-brand-strategy-global","24-ai-avatar-production-global"]

Personal Brand Context (Global Foundation)

Foundation skill for the GLOBAL personal brand cluster — runs BEFORE every other global PB skill (23-28). Creates .agents/personal-brand-context-global.md with personal positioning, niche, story arc, content pillars, audience, voice, monetization tuned to a specific region.

Parallel to product-marketing-context-global: That one serves PRODUCTS; this one serves PEOPLE — founders, coaches, creators going international.

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For newbies

Who is this skill for?

Audience	Concrete example
Founder / CEO going global	Building thought leadership outside home market
Coach / Consultant selling internationally	English-speaking course buyers, global cohorts
Creator / KOL with global audience	Targeting US/EU viewers, brand deals in USD/EUR
Agency onboarding international personal brand client	Need region-tagged context once, reuse everywhere

Who is this NOT for?

• Vietnam-only personal brand -> Use 22-personal-brand-context (VN foundation) instead
• Company / product brand -> Use product-marketing-context-global
• Single piece of content -> Use 05-ad-copy-global or 04-script-video-global directly
• Person who has not decided to build a personal brand yet -> Brainstorm first; no context file needed yet

30-second pre-read

This skill produces ONE region-tagged file (.agents/personal-brand-context-global.md) with 13+ sections describing WHO YOU ARE in marketing terms, including which images/assets are style refs, face refs, logos, palettes, and backgrounds. Pick 1 of 4 region variants (US/EU/SEA/LATAM) — the variant tunes currency, primary platforms, regulations, cultural defaults, and gives examples for ALL THREE audience types (founder/coach/creator) inside ONE file. Every other PB skill (23-28) reads this file before working — like a medical chart every doctor reads first.

3 common errors

1. Picking variant by passport, not by audience — A Vietnamese founder selling SaaS to US enterprise should pick US variant, NOT SEA. Pick by where YOUR AUDIENCE lives.
2. — Each region variant covers ALL three audience types (founder/coach/creator) but you must declare ONE primary role per file. Multi-role -> pick MAIN role + note secondary.