| name | Design Brief |
| description | Generate consistent design briefs with machine-readable JSON for Figma/Make and stakeholder-friendly Markdown summaries, integrated with your design system.
|
| argument-hint | [feature-name-or-initiative] |
Create Design Brief
Generate consistent design briefs outputting both machine-readable JSON and stakeholder-friendly Markdown.
When to use
- When starting design work on a feature or campaign
- When you need to align design, product, and engineering
- Before creating Figma prototypes
Output
- Location:
initiatives/[initiative-name]/design/
- Files:
design-brief-[feature-name].json and design-brief-[feature-name].md
Process
- Brief intake: Collect objectives, constraints, deadlines, and stakeholders
- Design system reference: Reference tokens and components from the project's design system
- Library mapping: Prioritize existing components/patterns
- Token first: Define color, typography, spacing variables first
- Channel consistency: Ensure Ads/Branding/Social/Prototype share the same variables
- Accessibility gate: Check WCAG 2.2 AA, minimum 44px touch, RTL/multilingual support
- Output dual-track: Generate JSON + Markdown simultaneously
- File storage: Save to initiative design folder
For the full JSON schema, Markdown template, and generation rules, see references/create-design-brief.md.
Follow the writing standards in _shared/writing-standards.md for all outputs.
