| name | proposal-generation |
| description | When a founder needs to create a sales proposal, statement of work, contract, NDA, or master service agreement. Activate when the user mentions proposal, SOW, quote, contract, NDA, MSA, or needs to formalize a deal. |
| related | ["sales-script","cold-outreach"] |
| reads | ["startup-context"] |
| tags | ["nontechnical","startup-founder-skills","proposal-generation","sales","grants"] |
--|---------|
| Payment terms | Net-30, milestone-based, monthly retainer |
| IP ownership | Work-for-hire (US), assignment (EU/UK), Nutzungsrechte transfer (DACH) |
| Liability cap | 1x contract value (standard), 3x (high-risk) |
| Termination | For cause (14-day cure), convenience (30/60/90-day notice) |
| Confidentiality | 2-5 year term, perpetual for trade secrets |
| Dispute resolution | AAA (US), ICC (EU), LCIA (UK), DIS (DACH) |
Jurisdiction-Specific Rules
- US (Delaware): Work-for-hire doctrine applies under Copyright Act 101. Arbitration via AAA Commercial Rules. Non-competes enforceable with reasonable scope/time.
- EU (GDPR): Must include Data Processing Addendum for any personal data. IP assignment may require separate written deed. Arbitration via ICC.
- UK (post-Brexit): Governed by English law. IP under Patents Act 1977 / CDPA 1988. UK GDPR applies. Arbitration via LCIA Rules.
- DACH: BGB governs contracts. Written form required for certain clauses (para 126 BGB). Authors retain moral rights — must explicitly transfer Nutzungsrechte. Non-competes max 2 years with compensation required (para 74 HGB). Include Schriftformklausel.
Pricing Presentation Strategy
Present three tiers to anchor the prospect and make the middle option feel natural:
| Starter | Recommended | Premium |
|---|
| Scope | Core deliverables | Core + integrations | Everything + custom work |
| Best for | Teams getting started | Most teams | Enterprise needs |
| Price | $X | $Y | $Z |
Always lead with value before cost. Show ROI math: "This investment of $X saves $Y, paying for itself in Z months."
SOW-Specific Guidance
A Statement of Work is operational, not persuasive. Key sections:
- Deliverables table — Each deliverable gets a row: description, acceptance criteria, delivery date
- RACI matrix — Roles and responsibilities for each workstream
- Change management — How to handle scope changes and the approval process
- Payment schedule — Tied to milestones, not just calendar dates
- Assumptions — Conditions the timeline and price depend on
Common Pitfalls
- Missing IP assignment language — "Work for hire" alone is insufficient in EU; DACH needs explicit Nutzungsrechte transfer
- Vague acceptance criteria — Always define what "accepted" means with written sign-off and rejection windows
- No change order process — Scope creep kills fixed-price projects; add a clause for out-of-scope work
- Jurisdiction mismatch — Choosing Delaware law for a German-only project creates enforcement problems
- Missing liability cap — Without a cap, one bug could mean unlimited damages
- Oral amendments — Always require written amendments signed by both parties
Disclaimer: Not a substitute for legal counsel. Use these as strong starting frameworks; review with an attorney for high-value or complex engagements.
Related Skills
sales-script — Use for the sales conversations that precede the proposalcold-outreach — Use to generate the initial conversations that lead to proposal-stage deals
Examples
Prompt: "I need a fixed-price contract for a $45K web app project with a German client."
Good output snippet:
# SOFTWARE DEVELOPMENT AGREEMENT
Effective Date: [DATE]
Client: [CLIENT LEGAL NAME], [ADDRESS] ("Client")
Developer: [YOUR LEGAL NAME / COMPANY], [ADDRESS] ("Developer")
Governing Law: German law (BGB)
Arbitration: DIS Rules, [CITY]
## 2. PAYMENT
Total Fee: EUR 45,000
| Milestone | Amount | Due |
|-----------|--------|-----|
| Contract signing | 50% (EUR 22,500) | Upon execution |
| Beta delivery | 25% (EUR 11,250) | [DATE] |
| Final acceptance | 25% (EUR 11,250) | Within 5 days of acceptance |
## 3. INTELLECTUAL PROPERTY
Upon receipt of full payment, Developer assigns all Nutzungsrechte
(usage rights) in the Work Product to Client. Developer retains moral
rights per German copyright law (UrhG).
