wf-product-launch

name	wf-product-launch
description	End-to-end product launch workflow — from positioning through launch day and post-launch growth. Chains 11 skills in 4 phases: Foundation, Build, Launch, Grow. Use when user says "launch workflow", "launch my product", "GTM workflow", "go-to-market plan", "full launch plan", "launch from scratch", or "product launch checklist". This is the master workflow for taking a product to market.

Product Launch Workflow

Orchestrate a complete product launch by chaining skills in 4 phases. Every phase gates the next — confirm with the user before advancing.

Phase 1: Foundation (sequential)

Step 1A — Product Marketing Context

Invoke product-marketing-context to establish:

• Product definition, ICP, positioning, competitive landscape
• Output: .agents/product-marketing-context.md

Gate: User confirms context doc is accurate before proceeding.

Step 1B — Pricing Strategy

Invoke pricing-strategy to design:

• Tier structure, value metric, packaging, price points
• Uses context from Step 1A automatically

Step 1C — Site Architecture

Invoke site-architecture to plan:

• Page hierarchy, URL structure, navigation, internal linking
• Informed by pricing tiers from Step 1B Then invoke ui-ux-pro-max to review/design:
• Navigation patterns, page layout structure, visual hierarchy of site sections
• Responsive navigation behavior (mobile hamburger, sticky header, etc.)
• Design system foundations (color, typography, spacing) that inform all pages Then invoke frontend-design:frontend-design to evaluate existing implementation:
• Audit current landing page against design system decisions
• Identify gaps between current UI and recommended patterns

Gate: User approves foundation (positioning + pricing + site plan + design direction).

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Phase 2: Build (parallelizable where noted)

Step 2A — Copywriting (sequential — needs site architecture)

Invoke copywriting for each key page identified in Step 1C:

• Homepage, pricing page, feature pages, about page
• Apply marketing-psychology principles inline

Step 2B — UI/UX Design Review (after 2A, parallel with 2C)

Invoke ui-ux-pro-max to review/design:

• Landing page layout, visual hierarchy, typography, color system
• Component patterns, spacing, interaction states
• Responsive design and dark mode considerations
• Accessibility audit (WCAG 2.x AA) Then invoke frontend-design:frontend-design if implementation is needed:
• Production-grade UI code for landing page sections
• Apply the design system decisions from ui-ux-pro-max

Step 2C — Page CRO Review (after 2A)

Invoke page-cro on each page's copy:

• Conversion audit, quick wins, A/B test hypotheses
• Feed CRO findings back into ui-ux-pro-max design if layout changes needed

Step 2D — Schema Markup (parallel with 2B/2C)

Invoke schema-markup for:

• JSON-LD structured data for all page types
• Organization, Product, FAQ, Breadcrumb schemas

Step 2E — Signup Flow (after 2C)

Invoke signup-flow-cro to design:

• Registration/trial flow, field reduction, social proof placement
• Use ui-ux-pro-max for signup form/flow visual design

Step 2F — Lead Capture Assets (parallel with 2E)

Invoke lead-magnets to plan lead magnet(s), then Invoke popup-cro to design email capture overlays

Step 2G — Analytics Setup (parallel with 2E/2F)

Invoke analytics-tracking to create:

• Tracking plan, conversion events, UTM taxonomy, attribution model

Gate: User reviews all copy, designs, flows, and tracking before launch prep.

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Phase 3: Launch (sequential)

Step 3A — Launch Strategy

Invoke launch-strategy with the ORB framework:

• Owned/Rented/Borrowed channel plan
• Product Hunt strategy (if applicable)
• 5-phase timeline: Seed → Build → Launch → Sustain → Iterate

Step 3B — Email Sequences

Invoke email-sequence for:

• Welcome/onboarding sequence (triggered by signup from 2D)
• Launch announcement sequence (for existing audience)
• Waitlist → access sequence (if applicable)

Step 3C — Social Content

Invoke social-content for:

• Launch week content calendar across platforms
• Repurposing system for launch assets

Step 3D — Paid Ads (if budget exists)

Invoke paid-ads for campaign structure, then Invoke ad-creative for ad copy variations

Gate: User approves full launch plan before execution.

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Phase 4: Post-Launch Growth (ongoing)

Step 4A — Onboarding CRO

Invoke onboarding-cro once real user data exists:

• Activation flow optimization, empty states, time-to-value

Step 4B — SEO + GEO Foundation

Invoke seo-audit and geo-audit in parallel, then Invoke content-strategy to plan ongoing content based on findings

Step 4C — Referral Program

Invoke referral-program once product-market fit signals appear:

• Incentive structure, viral loop design

Step 4D — A/B Testing

Invoke ab-test-setup to formalize testing cadence:

• Prioritized test backlog from all CRO skills

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Skill Chain Summary

Phase 1: product-marketing-context → pricing-strategy → site-architecture
Phase 2: copywriting → ui-ux-pro-max + page-cro → frontend-design → signup-flow-cro
         schema-markup (parallel)
         lead-magnets + popup-cro (parallel)
         analytics-tracking (parallel)
Phase 3: launch-strategy → email-sequence → social-content → paid-ads + ad-creative
Phase 4: onboarding-cro → seo-audit + geo-audit → content-strategy → referral-program → ab-test-setup

Rules

• ALWAYS start with Phase 1, Step 1A. Never skip product-marketing-context.
• Each gate requires explicit user approval before proceeding.
• Parallelizable steps should be dispatched concurrently when possible.
• If the user already has a product-marketing-context.md, read it and skip to Step 1B.
• Adapt — skip steps that don't apply (e.g., skip paid-ads if no budget).