| name | creativity |
| description | Creative direction intelligence. 55 styles, 18 platforms, 12 voiceover types, 17 music genres, 30 campaign categories. Actions: create, design, plan, direct, brief creative campaigns. Projects: ads, videos, social content, commercials, brand films. Styles: minimalist, maximalist, nostalgic, cinematic, UGC, luxury, futuristic, emotional. Topics: visual style, platform specs, voiceover, music, color palette, audience targeting. |
| version | 2.0.0 |
Creativity Pro Max - Creative Direction Intelligence
Comprehensive creative direction guide for digital marketing campaigns. Contains 55 styles, 18 platforms, 12 voiceover types, 17 music genres, and 30 campaign category recommendations. Searchable database with priority-based recommendations.
When to Apply
Reference these guidelines when:
- Planning creative campaigns for any channel
- Selecting visual styles for ads/content
- Choosing voiceover/music direction
- Creating platform-specific content
- Developing creative briefs
Core Principle
92% prefer authentic content over polished ads. Prioritize real, relatable content over perfection.
Quick Style Selection
| Audience/Goal | Recommended Styles |
|---|
| Premium/Luxury | Minimalist Clean, Quiet Luxury, Dark Moody Cinematic |
| Tech/SaaS | Futuristic Sci-Fi, Gradient Smooth, Minimalist Tech |
| Youth/Gen Z | Raw Unpolished, Humor Comedic, Nostalgic 90s, Neon Cyber |
| Wellness/Organic | Earthy Organic, Emotional Storytelling, Pastel Soft |
| B2B/Finance | Authoritative Expert, Data Visualization, Corporate Modern |
| Community | Authentic UGC, Conversational Casual, Behind The Scenes |
How to Use This Skill
When user requests creative direction (campaign, ad, video, content), follow this workflow:
Step 1: Analyze User Requirements
Extract key information from user request:
- Campaign type: Product launch, brand awareness, lead gen, etc.
- Audience: Gen Z, Millennials, B2B, etc.
- Industry: SaaS, e-commerce, healthcare, etc.
- Platform: TikTok, Instagram, YouTube, etc.
Step 2: Generate Creative Brief (REQUIRED)
Always start with --creative-brief to get comprehensive recommendations:
python3 .claude/skills/creativity/scripts/search.py "<campaign_type> <audience> <industry>" --creative-brief [-c "Campaign Name"]
This command:
- Searches 5 domains in parallel (style, platform, voiceover, music, reasoning)
- Applies reasoning rules from
creative-reasoning.csv to select best matches
- Returns complete brief: style, platform specs, voiceover, music, effects
- Includes anti-patterns to avoid
Example:
python3 .claude/skills/creativity/scripts/search.py "SaaS product launch gen z" --creative-brief -c "App Launch Campaign"
Step 3: Supplement with Detailed Searches (as needed)
After getting the creative brief, use domain searches for additional details:
python3 .claude/skills/creativity/scripts/search.py "<keyword>" --domain <domain> [-n <max_results>]
When to use detailed searches:
| Need | Domain | Example |
|---|
| More style options | style | --domain style "minimalist luxury" |
| Platform specs | platform | --domain platform "tiktok reels" |
| Voiceover direction | voiceover | --domain voiceover "authoritative expert" |
| Music recommendations | music | --domain music "ambient electronic" |
| Campaign guidance | reasoning | --domain reasoning "e-commerce conversion" |
Step 4: Load Reference Details (as needed)
For detailed implementation, load relevant references:
Search Reference
Available Domains
| Domain | Use For | Example Keywords |
|---|
style | Visual aesthetics | minimalist, ugc, cinematic, retro, luxury |
platform | Channel specs | tiktok, instagram, youtube, linkedin |
voiceover | VO direction | conversational, authoritative, playful |
music | Audio direction | ambient, upbeat, orchestral, trending |
reasoning | Campaign strategy | product launch, brand awareness, gen z |
Example Workflow
User request: "Create a TikTok campaign for Gen Z SaaS product launch"
Step 1: Analyze Requirements
- Campaign type: Product launch
- Audience: Gen Z
- Industry: SaaS
- Platform: TikTok
Step 2: Generate Creative Brief (REQUIRED)
python3 .claude/skills/creativity/scripts/search.py "gen z saas product tiktok" --creative-brief -c "SaaS Launch"
Step 3: Supplement with Detailed Searches (as needed)
python3 .claude/skills/creativity/scripts/search.py "tiktok" --domain platform
python3 .claude/skills/creativity/scripts/search.py "gen z authentic raw" --domain style
Output Formats
python3 .claude/skills/creativity/scripts/search.py "e-commerce launch" --creative-brief
python3 .claude/skills/creativity/scripts/search.py "e-commerce launch" --creative-brief -f markdown
Key Stats
- Humor increases recall 33% (only 33% of ads use it)
- Color drives 85% purchase decisions
- Brand recognition +80% with consistent colors
- UGC: 28% higher engagement, 4x CTR, 50% lower CPA
Platform Quick Specs
| Platform | Ratio | Length | Hook | Style Note |
|---|
| TikTok | 9:16 | 15-60s | 3s | Raw, trending sounds |
| Instagram Reels | 9:16 | 15-90s | 3s | Polished-authentic |
| YouTube | 16:9 | 30s-10m | 30s | High production |
| LinkedIn | 1:1, 4:5 | 30s-2m | 5s | Professional, value-first |
| Stories | 9:16 | 15s | 1s | Immediate hook, swipe CTA |
Pre-Production Checklist
