optmyzr-skills

Run a comprehensive Google Ads account audit across 14 categories — Quality Score, Performance Max, conversion tracking, audiences, landing pages, wasted spend, RSAs, bidding, and more. Use whenever the user asks to audit a Google Ads account, run a PPC health check, score an ad account, find wasted spend, review account best practices, check Google Ads for issues, or get an opinion on whether their account is well-structured. Works without account access via a guided 4-paste flow, and upgrades to live data + scheduled monitoring + multi-account rollups when the Optmyzr MCP is connected.

Use this skill any time the user wants to find wasted PPC spend, build a negative keyword list, or audit search terms for a Google Ads / Microsoft (Bing) Ads / Yahoo Ads account. This is a specialized workflow with a built-in brand/competitor guardrail that prevents the catastrophic auto-negative mistake — recommending the advertiser's own brand or a competitor-conquesting term as a negative keyword. Without this skill, Claude often correctly identifies brand and competitor terms but still puts them on the recommended negative list anyway, which can shut down the advertiser's own brand traffic and undo a deliberate competitor strategy. Always prefer this skill over generic ad-account help when the task is search-term-level waste detection. What it does: pulls the last 7 days of search terms via the Optmyzr MCP, filters to terms that spent over a threshold (default $20) with zero conversions, classifies each by intent (Waste / Review—competitor / Protected—brand), groups Waste into themes, runs a deterministic