lead-enrichment-pipeline

name	lead-enrichment-pipeline
description	Run a lead research and enrichment pipeline across several Outscraper MCP tools. Use when an agent needs to discover a company or business, enrich it with company metadata, find emails or contacts, and optionally extract structured messaging from a website for outbound sales, GTM research, or account planning.

Lead Enrichment Pipeline

Use this skill when the goal is not just to find a company, but to turn it into an actionable research record.

Workflow

1. Discover the target using businesses_search or google_maps_search.
2. Enrich known domains with company_insights.
3. Find reachable contacts with emails_and_contacts.
4. If positioning or product messaging matters, use ai_scraper on the company homepage.
5. Return one concise account summary rather than separate tool dumps.

Routing Guide

• If the user starts with a domain, skip discovery and go straight to enrichment.
• If the user starts with a geography plus business type, begin with place or business discovery.
• If the user wants outreach angles, include ai_scraper.

Tool Sequence

Discovery

Use one of:

• businesses_search
• google_maps_search

Company Enrichment

Use company_insights.

{
  "query": ["outscraper.com"],
  "fields": ["name", "description", "industry", "employees", "location"],
  "execution_mode": "sync"
}

Contact Discovery

Use emails_and_contacts.

{
  "query": ["outscraper.com"],
  "preferred_contacts": ["technical", "decision makers"],
  "execution_mode": "sync"
}

Structured Homepage Extraction

Use ai_scraper.

{
  "query": "https://outscraper.com",
  "prompt": "Extract company name, core product description, ideal customer types, and notable claims.",
  "schema": {
    "type": "object",
    "required": [],
    "properties": {
      "company_name": { "type": "string" },
      "product_summary": { "type": "string" },
      "ideal_customers": {
        "type": "array",
        "items": { "type": "string" }
      },
      "notable_claims": {
        "type": "array",
        "items": { "type": "string" }
      }
    }
  },
  "execution_mode": "sync"
}

Output Style

Return one account brief with:

• company snapshot
• contacts found
• product positioning
• recommended next step for outreach or research