brief

name	brief
description	Generate detailed content briefs for blog posts with target keywords, content outlines, competitive analysis, recommended statistics, image and chart suggestions, word count targets, internal linking architecture, template recommendations (12 types), TL;DR drafts, citation capsule planning, information gain prompts, and multi-channel distribution plans. Briefs are optimized for Google rankings and AI citations (GEO/AEO). Use when user says "content brief", "blog brief", "write brief", "outline blog", "plan blog post", "blog outline", "content outline", "內容簡報", "文章計畫".
user-invokable	true
argument-hint	<topic>
license	MIT

Blog Brief Generator -- Content Planning

Generates comprehensive content briefs that guide blog writing for maximum impact on both Google rankings and AI citation platforms.

Reference documents:

• references/content-templates.md -- template selection criteria
• references/internal-linking.md -- link architecture patterns

Workflow

Step 1: Topic Intake

Gather from the user:

1. Topic or keyword (required)
2. Target audience (who reads this?)
3. Search intent -- Informational, commercial, transactional, navigational
4. Business context -- What does the company do? What's the CTA?

If only a topic is given, infer the rest from context.

Step 2: Keyword Research

Using WebSearch:

1. Search for the target keyword -- analyze what currently ranks
2. Identify primary keyword (exact match target)
3. Identify 3-5 secondary keywords (related terms, long-tail)
4. Identify 3-5 question queries (People Also Ask style)
5. Note the search intent -- what do searchers actually want?

Step 2.5: Template Recommendation

Analyze the topic, search intent, and competitive landscape to recommend one of 12 content templates. Load references/content-templates.md for selection criteria.

Available templates:

Template	Best For
how-to-guide	Step-by-step instructional content
listicle	Curated lists, ranked items, resource roundups
case-study	In-depth analysis of a specific example or result
comparison	Side-by-side evaluation of 2+ options
pillar-page	Comprehensive topic hub linking to cluster content
product-review	Detailed evaluation with pros/cons/verdict
thought-leadership	Expert opinion, industry trends, predictions
roundup	Expert quotes, tool collections, best-of lists
tutorial	Technical walkthrough with code/config examples
news-analysis	Timely coverage with expert commentary
data-research	Original data, survey results, benchmark findings
faq-knowledge	Question-driven reference content

Step 3: Competitive Analysis

Analyze the top 3-5 ranking pages for the target keyword:

1. Content length -- What's the average word count?
2. Heading structure -- How many H2s? What topics do they cover?
3. Visual elements -- Do competitors use charts, images, videos?
4. Content gaps -- What do all competitors miss?
5. Freshness -- How recently were they updated?
6. Schema -- Do they use FAQ or other rich results?
7. Template pattern -- What content format do top results use?

Step 4: Statistics Research

Find 8-12 statistics the article should include:

1. Search: [topic] study 2025 2026 data statistics research
2. Prioritize tier 1-3 sources
3. For each stat, record: value, source, URL, date, methodology
4. Identify 2-4 stats suitable for chart visualization
5. Identify 1-2 stats suitable for TL;DR and social sharing

Step 5: Generate the Brief

Output format:

# Content Brief: [Title Suggestion]

## Template
**Recommended**: [template-name] -- [1-sentence rationale]

## Target Keywords
- **Primary**: [keyword]
- **Secondary**: [keyword 1], [keyword 2], [keyword 3]
- **Questions**: [question 1], [question 2], [question 3]

## Search Intent
[Informational/Commercial/Transactional] -- [1-2 sentence explanation]

## Content Parameters
- **Word count**: [2,000-2,500] words
- **H2 sections**: [6-8]
- **Images**: 3-5
- **Charts**: 2-4
- **FAQ items**: 3-5

## Recommended Title
[Question-format title including primary keyword, under 60 chars]

## Meta Description
[150-160 chars, fact-dense, includes 1 statistic]

## TL;DR Draft
> **TL;DR:** [40-60 word summary with key finding + 1 statistic + source.]

## Information Gain Opportunities
- **[ORIGINAL DATA]**: [Suggestion for proprietary data or experiment]
- **[PERSONAL EXPERIENCE]**: [First-hand observation or test result]
- **[UNIQUE INSIGHT]**: [Contrarian take or novel analysis]

## Content Outline

### Introduction (100-150 words)
- Hook: [Surprising statistic to open with]
- Problem: [What challenge does the reader face?]
- Promise: [What will they learn?]

### H2: [Question Format] (300-400 words)
- **Answer-first**: Open with [specific stat + source]
- **Chart**: [Type] showing [data description]

[... repeat for 6-8 sections ...]

### FAQ Section (3-5 items)

### Conclusion (100-150 words)

## Statistics to Include

| # | Statistic | Source | Year | Section |
|---|-----------|--------|------|---------|
| 1 | [stat] | [source + URL] | 2025 | H2: Section 1 |

## Citation Capsule Plan
| Section | Capsule Focus | Key Stat | Source |
|---------|--------------|----------|--------|

## Visual Element Plan
| # | Type | Data | Section |
|---|------|------|---------|

## Internal Link Architecture
- **Link TO**: [3-5 existing pages to link to]
- **Link FROM**: [3-5 existing pages that should link here]

## Distribution Plan
- **Reddit**: [Subreddits + approach]
- **YouTube**: [Video companion concept]
- **LinkedIn**: [Article excerpt angle]
- **Email**: [Newsletter excerpt + subject line]

Step 6: Save the Brief

Save to the user's project as briefs/[slug]-brief.md or to a location they specify. Confirm the brief is ready for /smart-blog-skills:write.