sales-iterable

name	sales-iterable
description	Iterable platform help — cross-channel customer engagement with Studio journey builder, AI suite (Brand Affinity, STO, Predictive Goals), and Smart Ingest from 23+ data sources. Use when Studio journeys aren't triggering correctly, campaigns or experiments produce unexpected results, email/SMS/push/in-app/WhatsApp channels aren't delivering, AI features like Brand Affinity or STO aren't improving metrics, Smart Ingest or Snowflake sync is failing, or something in Iterable isn't working as expected. Do NOT use for general email marketing strategy (use /sales-email-marketing), push notification strategy (use /sales-push-notification), in-app messaging strategy (use /sales-in-app-messaging), transactional email strategy (use /sales-transactional-email), cross-platform deliverability (use /sales-deliverability), or connecting tools generically (use /sales-integration).
argument-hint	[describe what you need help with in Iterable]
license	MIT
version	1.0.0
tags	["sales","marketing-automation","cross-channel","platform"]
github	https://github.com/Iterable

Iterable Platform Help

Help the user with Iterable platform questions — from Studio journey creation and campaign configuration through channel setup (email, SMS, push, in-app, web push, WhatsApp), AI features, data integration, experiments, and API usage.

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated knowledge.

Ask the user:

1. What area do you need help with?

   • A) Studio — journey workflows, tiles, branching, delays
   • B) Campaigns — single-send or triggered messages
   • C) Email — templates, dynamic content, editor
   • D) SMS/MMS — setup, two-way, media messages
   • E) Push notifications — iOS, Android, web push
   • F) In-app messages — modals, banners, Mobile Inbox, Embedded Messages
   • G) WhatsApp — template setup, message types
   • H) Experiments — A/B testing, multivariate
   • I) AI features — Brand Affinity, STO, Frequency Optimization, Journey Assist
   • J) Data — Smart Ingest, Snowflake, Catalog, user profiles, events
   • K) Segmentation — audiences, filters, dynamic lists
   • L) Integrations — webhooks, API, Zapier, third-party
   • M) Analytics & reporting — campaign performance, engagement
   • N) Something else — describe it

2. What's your role?

   • A) Marketer / campaign manager
   • B) Developer / engineer
   • C) Data / analytics
   • D) Marketing ops / admin

3. What's the goal?

   • A) Set something up for the first time
   • B) Optimize or improve existing setup
   • C) Troubleshoot a problem
   • D) Understand how something works

If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

Step 2 — Route or answer directly

If the question is about general strategy rather than Iterable-specific config, hand off to the appropriate skill:

Question type	Hand off
Email marketing strategy (not Iterable-specific)	"This is an email marketing strategy question — run: /sales-email-marketing {your question}"