Sellfy platform help — creator storefront for digital products, print-on-demand merch, physical goods, and subscriptions with 0% transaction fees, PDF stamping/download limits, embeddable buy buttons, email marketing, affiliate program, and a webhook + Zapier automation surface (no public REST CRUD API). Use when setting up a Sellfy store or product, choosing between Sellfy Starter vs Business vs Premium, hitting Sellfy's annual sales-volume cap and being forced to upgrade, wiring Sellfy webhooks (New Order, Subscription, Cart Abandoned) into a CRM or fulfillment app, generating the Zapier API token, embedding Sellfy on an existing site, protecting digital downloads with PDF stamping, or troubleshooting Sellfy VAT/tax (it is NOT a merchant of record). Do NOT use for general digital-product strategy without a Sellfy context (use /sales-digital-products) or checkout-conversion optimization across carts (use /sales-checkout).
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Quelldateien prüfen
Lesen Sie SKILL.md und alle von SkillsMP angezeigten Begleitdateien, bevor Sie sich für eine Installation entscheiden.
Mit Codex oder Claude installieren Kopieren Sie diesen Prompt, fügen Sie ihn in Codex, Claude oder einen anderen Assistant ein und lassen Sie die Skill-Seite prüfen und installieren.
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Sellfy platform help — creator storefront for digital products, print-on-demand merch, physical goods, and subscriptions with 0% transaction fees, PDF stamping/download limits, embeddable buy buttons, email marketing, affiliate program, and a webhook + Zapier automation surface (no public REST CRUD API). Use when setting up a Sellfy store or product, choosing between Sellfy Starter vs Business vs Premium, hitting Sellfy's annual sales-volume cap and being forced to upgrade, wiring Sellfy webhooks (New Order, Subscription, Cart Abandoned) into a CRM or fulfillment app, generating the Zapier API token, embedding Sellfy on an existing site, protecting digital downloads with PDF stamping, or troubleshooting Sellfy VAT/tax (it is NOT a merchant of record). Do NOT use for general digital-product strategy without a Sellfy context (use /sales-digital-products) or checkout-conversion optimization across carts (use /sales-checkout).
Affiliate program design (commission models, recruitment)
/sales-affiliate-program [question]
When routing, provide the exact command: "This is a {problem domain} question — run: /sales-{skill} {user's original question}"
Step 3 — Sellfy platform reference
Read references/platform-guide.md for the full platform reference — product types, store builder, marketing tools, pricing/caps, integrations, data model, and workflows.
Read references/sellfy-api-reference.md if the question involves webhooks, the Zapier API token, the JSON payloads, or any automation/integration.
Answer the user's question using only the relevant section. Don't dump the full reference.
Step 4 — Actionable guidance
You no longer need the platform guide — focus on the user's specific situation.
Product setup: pick the right product type (digital / POD / physical / subscription), set delivery (auto-delivered download, POD fulfillment), and turn on PDF stamping + download limits for files you want to protect.
Plan selection: model expected annual revenue against the tier caps ($10k / $50k / $200k) AND email volume — the cap, not just fees, is what forces an upgrade. There are no per-sale Sellfy fees, so the decision is subscription cost vs cap headroom vs gated features (upsells, cart abandonment, affiliates are Business+).
Integrations: for real-time reactions to a sale, use a webhook; for no-code multi-app flows, use the Zapier API token. There is no public REST CRUD API to push/pull products or orders.
Tax: Sellfy is NOT a Merchant of Record — you own VAT/GST/sales-tax compliance. If global tax is a dealbreaker, consider an MoR (Lemon Squeezy, Paddle, Gumroad).
Troubleshooting: check Gotchas first, then the platform guide.
If you discover a gotcha, workaround, or tip not covered in references/learnings.md, append it there.
Gotchas
Best-effort from research (2026-06) — review these, especially items about plan-gated features, sales-volume caps, and integration gotchas that may be outdated.
Annual sales-volume caps force upgrades — each tier caps yearly revenue (Starter ~$10k, Business ~$50k, Premium ~$200k). Cross the cap in a rolling 12-month window and Sellfy prompts an upgrade; even Premium tops out at ~$200k/yr, which can be a hard ceiling for scaling sellers.
No public REST CRUD API — you cannot programmatically create/read/update products or orders. The only developer surfaces are outbound webhooks and a Zapier API token. Plan integrations around those, not a REST API.
Webhooks have NO HMAC signature — Sellfy POSTs JSON but doesn't sign it. Protect your endpoint with a secret URL path / token query param and an IP/UA check; never trust payload contents blindly.
Not a Merchant of Record — Sellfy does not collect/remit VAT or GST for you. Selling internationally makes you liable for tax in the buyer's country.
Key conversion features are Business+ — product upselling, cart abandonment, affiliate marketing, custom fields, branding removal, and store-design migration are gated above Starter. Confirm the lever you need is on your tier.
Limited design & SEO — ~10 themes, no category-page/URL customization, no built-in blog, limited metadata. For brand control, embed Sellfy's buy buttons/cart on your own site instead of relying on the hosted store.
Only Stripe + PayPal — no native gateway and a short processor list; processor fees (~2.9% + 30¢) still apply on top of Sellfy's 0% platform fee.
Related skills
/sales-digital-products — Digital product pricing, launch strategy, and platform comparison
/sales-merchant-of-record — Choosing a MoR for global tax (Sellfy is not one)
/sales-membership — Subscription/membership structure, pricing, and retention
/sales-affiliate-program — Affiliate program design (commissions, recruitment, tracking)
/sales-payhip — Payhip platform help (digital downloads, courses, all-features-on-free-tier alternative)
/sales-gumroad — Gumroad platform help (digital products, license keys, MoR tax handling)
/sales-customcat — CustomCat platform help (budget standalone US print-on-demand fulfillment if you want cheaper merch than Sellfy's built-in POD)
/sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-do -a claude-code
Examples
Example 1: First store setup
User says: "I want to sell a $19 ebook and a print-on-demand t-shirt on Sellfy"
Skill does: Walks through creating a digital product (upload file, enable PDF stamping + download limit) and a POD product (pick garment, upload design, set margin), recommends Starter while annual sales are under ~$10k, enables coupons, and connects an email tool for post-purchase follow-up.
Result: Both products live with download protection and a follow-up email path configured.
Example 2: Plan / cap decision
User says: "I'm on Sellfy Starter doing about $1,200/mo — do I need to upgrade?"
Skill does: Annualizes to ~$14.4k, which exceeds the Starter $10k cap, so an upgrade to Business ($59/mo annual) is required regardless of features; notes Business also unlocks upsells, cart abandonment, and affiliates; flags the ~$50k Business cap as the next ceiling.
Result: User upgrades to Business for headroom and the conversion features, before hitting the cap mid-launch.
Example 3: Automation / developer question
User says: "How do I send every new Sellfy sale into my CRM and trigger fulfillment?"
Skill does: Explains there's no REST API — set up a New Order webhook (Integrations → Webhooks → title + HTTPS URL), parse the JSON (id, products[] with key/variant, customer, amount in cents), secure the endpoint with a secret path + IP check (no HMAC), and for no-code routing use the Zapier API token from sellfy.com/user/integrations/apps/zapier with a Completed-payment trigger. Points to references/sellfy-api-reference.md for payloads.
Result: Sales flow into the CRM in real time and kick off fulfillment.
Troubleshooting
Sale happened but my webhook/CRM didn't get it
Symptom: A purchase completed but no event reached your endpoint or Zap.
Cause: Webhook URL not HTTPS / unreachable, the Zap is filtered to the wrong event type, or amounts confused (Sellfy sends money in cents).
Solution: Verify the webhook URL is public HTTPS and returns 2xx fast. In Zapier, set the trigger event explicitly (Completed payment vs Refund vs leave blank for all). Treat amount/plan_amount/total as cents (449 = $4.49). Since there's no HMAC, dedupe on the order/subscription id to ignore retries.
Buyers in the EU complain about missing/incorrect VAT
Symptom: International customers expect VAT handling or you get a tax bill.
Cause: Sellfy is not a Merchant of Record and does not remit tax for you.
Solution: Configure your own VAT/tax settings where available, keep records, and remit yourself — or move tax-heavy international sales to an MoR (Lemon Squeezy, Paddle, Gumroad). Run /sales-merchant-of-record to choose.
My digital file is being shared / I hit a plan limit
Symptom: A purchased download is circulating, or a feature (upsell, cart abandonment, affiliates) is greyed out.
Cause: Download protection not enabled, or the feature is gated above Starter.
Solution: Enable PDF stamping and download limits on the product, and deliver via the unique auto-generated link rather than a public URL. For gated features, confirm you're on Business+ — upselling, cart abandonment, and affiliate marketing require it.
