| name | sales-wix |
| description | Wix eCommerce (Wix Stores) platform help — the native online store inside the Wix website builder, with REST APIs (Stores v3 + eCommerce Orders), API-key/OAuth auth, and signed-JWT webhooks. Use when wiring Wix orders or products into a CRM or data warehouse via the API, verifying a signed-JWT Wix webhook, a Wix store loads slowly or hurts SEO, you're locked into a template after publishing, abandoned-cart recovery or advanced merchandising is gated above your plan, choosing a Wix plan for ecommerce (Light vs Core vs Business), or weighing Wix vs Shopify/BigCommerce/Squarespace/Ecwid for a small store. Covers products/variants/inventory, custom checkout (Wix Payments or Stripe), subscriptions, dropshipping, multichannel selling, the @wix/sdk, and the Wix MCP server. Do NOT use for cross-tool checkout-conversion strategy (use /sales-checkout) or general website/funnel strategy (use /sales-funnel). |
| argument-hint | [describe what you need help with in Wix eCommerce] |
| license | MIT |
| version | 1.0.0 |
| tags | ["sales","ecommerce","checkout","platform"] |
| github | https://github.com/wix |
Wix eCommerce Platform Help
Wix eCommerce (Wix Stores) is the commerce layer built into the Wix website builder — an easy-setup Shopify/BigCommerce alternative for small stores and solopreneurs. This skill covers running and automating a Wix store: the Stores and eCommerce REST APIs, webhooks, plan gates, and the pain points (SEO/performance, template lock-in, paywalled features) that trip people up.
Step 1 — Gather context
If references/learnings.md exists, read it first for accumulated platform knowledge.
Ask only what you need (skip if the prompt already says):
- What's the goal? (a) automate/integrate via the API or webhooks, (b) fix a store/SEO/performance problem, (c) pick a Wix plan or compare Wix vs another platform, (d) configure a store feature (checkout, subscriptions, dropshipping, multichannel).
- Build context — self-managed/headless (API keys) or a 3rd-party Wix app (OAuth)? Which objects matter — products, orders, inventory, abandoned carts?
- Plan — Light, Core, Business, or Business Elite? (eCommerce needs Core or higher.)
Skip-ahead rule: if the user's prompt already contains enough context, go straight to Step 2.
Step 2 — Route or answer directly
Map the request to the right home. When routing, give the exact command.
| The user's real problem | Route to |
|---|
| Checkout-conversion strategy across tools (order bumps, AOV, cart abandonment tactics) | /sales-checkout {question} |
| General website / landing-page / funnel strategy | /sales-funnel {question} |
| Migrating a store off (or onto) Wix — data export, redirects | /sales-checkout {question} (migration mechanics) |
| Choosing a Merchant of Record for global tax instead | /sales-merchant-of-record {question} |
| SEO strategy / Core Web Vitals / technical audit | /sales-seo {question} |
| Post-purchase email / abandoned-cart email sequences | /sales-email-marketing {question} |
| Not sure which skill | /sales-do {question} |
Anything Wix-specific (API, webhooks, plan gates, store features) — answer here using Step 3.
Step 3 — Wix platform reference
