video-production

name	video-production
description	Turns a validated creative brief into a sequenced technical brief for a human video editor or creator. Use after creative-brief and hook-writing when the format is video. Trigger on: 'video brief', 'editor brief', 'video script', 'scene sequence'. Produces a scene-by-scene production brief ready to hand to the production team.
metadata	{"version":"1.0.0","status":"beta","tags":["production","video","script","brief","editing"],"inputs":["validated creative-brief","selected hook","available assets (footage","UGC","product)"],"outputs":["video technical brief — scene by scene"],"depends-on":["creative-brief","hook-writing"]}

Video Production

Before Starting

Confirm before starting:

• Validated creative brief
• Selected hook (top 1 from the hook bank)
• Target duration defined (15s / 30s / 45s / 60s / 90s)
• Available assets inventoried (UGC footage, product footage, images, voiceover)
• Style defined (native UGC / talking head / product B-roll / dynamic montage)

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Phase 1: Define the Narrative Structure

Every ad video follows a tension-resolution structure:

Hook (0–3s) → Tension (3–15s) → Pivot (15–Xs) → Resolution (X–end) → CTA

For 15s: Hook (3s) → Short tension (7s) → Direct CTA (5s) For 30s: Hook (3s) → Tension (12s) → Resolution (10s) → CTA (5s) For 60s: Hook (3s) → Tension (20s) → Mechanism (20s) → Proof (10s) → CTA (7s)

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Phase 2: Sequence the Scenes

For each scene, define:

Field	Content
Duration	In seconds
Visual	What is seen on screen
Audio	Voiceover / dialogue / ambient sound / silence
Text overlay	Text displayed on screen (if applicable)
Target emotion	What the viewer should feel
Editing note	Rhythm, transition, effect

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Phase 3: Write the Technical Brief

## Video Brief — [Brand] — [Creative ID] — [Date]

### Context
Objective: [What the video must produce]
Target persona: [Fictional first name + awareness stage]
Tone: [Natural UGC / Professional / Educational / Emotional]
Primary platform: [Meta Feed / Reels / Stories]

### Specs
Duration: [Xs]
Ratio: [9:16 / 4:5]
Sound: [Voice on / Voice off / Silent]
Subtitles: [Yes / No — style if yes]

### Available Assets
- [List of provided elements]
- [Elements to find / shoot]

### Scene-by-Scene Structure

**Scene 1 — Hook [0–3s]**
Visual: [Description]
Audio: [Voice / Sound]
Text overlay: "[Text]"
Emotion: [What we should feel]
Note: [Editing instructions]

**Scene 2 — [Name] [3–Xs]**
[Same structure]

[...]

**Final Scene — CTA [X–end]**
Visual: [Product / Visual CTA]
Audio: "[CTA voiceover]"
Text overlay: "[Exact CTA]"

### Constraints
[Compliance, forbidden visuals, claims to avoid]

### References
[Links to reference creatives in the same style]

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Related Skills

• 03-strategy/creative-brief — prerequisite
• 03-strategy/hook-writing — selected hook = first scene
• 04-production/ai-video-production — AI alternative for the same brief
• 04-production/campaign-setup — after production
• 05-analysis/ad-analysis — after delivery