visual-identity-core

name	visual-identity-core
description	Defines the visual language of the brand, including color palette, typography, logo usage, and imagery guidelines.

Visual Identity Core

This skill establishes the visual foundation of the brand, ensuring consistency across all assets.

Input Variables

• [BRAND_NAME] (from brand-name-studio)
• [MDS] (Messaging & Direction Summary)
• [PERSONA_DATA] (Buyer Persona)
• [LOGO_CONCEPTS] (Optional: from logo-concept-architect)

The Protocol

1. Visual Strategy: Analyze the MDS and Persona to determine the visual mood (e.g., "Rugged & Reliable" vs. "Sleek & Modern").
2. Color Psychology: Select a primary color, secondary color, and accent color. Explain the psychological impact of each.
3. Typography: Choose a Header font (display), Body font (readability), and Accent font (personality).
4. Logo Guidelines: specific rules for logo placement, clear space, and variations.
5. Imagery & Art Direction: Define the style of photography (e.g., high contrast, candid, studio) and illustrations.
6. Graphic Elements: Define shapes, textures, or patterns.

Output Instructions

Render into templates/visual-identity-guide.md. Provide specific Hex codes for colors and font names/links (Google Fonts preferred).

Integration & Technical Specs

API Specification

• ID: visual-identity-core
• Path: skills/visual-identity-core/templates/visual-identity-guide.md
• Context: Part of Brand Identity

Data Flow

• Input: Derived from project context and upstream skills.
• Output: Generates visual-identity-guide.md.

CLI Usage

bun scripts/cli.ts activate visual-identity-core