| name | visual-identity-core |
| description | Defines the visual language of the brand, including color palette, typography, logo usage, and imagery guidelines. |
Visual Identity Core
This skill establishes the visual foundation of the brand, ensuring consistency across all assets.
Input Variables
- [BRAND_NAME] (from brand-name-studio)
- [MDS] (Messaging & Direction Summary)
- [PERSONA_DATA] (Buyer Persona)
- [LOGO_CONCEPTS] (Optional: from logo-concept-architect)
The Protocol
- Visual Strategy: Analyze the MDS and Persona to determine the visual mood (e.g., "Rugged & Reliable" vs. "Sleek & Modern").
- Color Psychology: Select a primary color, secondary color, and accent color. Explain the psychological impact of each.
- Typography: Choose a Header font (display), Body font (readability), and Accent font (personality).
- Logo Guidelines: specific rules for logo placement, clear space, and variations.
- Imagery & Art Direction: Define the style of photography (e.g., high contrast, candid, studio) and illustrations.
- Graphic Elements: Define shapes, textures, or patterns.
Output Instructions
Render into templates/visual-identity-guide.md. Provide specific Hex codes for colors and font names/links (Google Fonts preferred).
Integration & Technical Specs
API Specification
- ID:
visual-identity-core
- Path:
skills/visual-identity-core/templates/visual-identity-guide.md
- Context: Part of Brand Identity
Data Flow
- Input: Derived from project context and upstream skills.
- Output: Generates
visual-identity-guide.md.
CLI Usage
bun scripts/cli.ts activate visual-identity-core
