product-launch-strategy

name	product-launch-strategy
description	Plan product launches with clear positioning, rollout phases, channel tactics, and feedback loops. USE WHEN a task matches the Craft workspace workflow for product-launch-strategy.
cluster	growth-content
version	1.0.0
origin	craft-agent workspace

Product Launch Strategy

Use this skill to prepare a structured launch plan that maximizes awareness, adoption, and learning.

Trigger Conditions

• User launching a new product or feature
• User asks for launch planning
• User needs pre-launch/post-launch strategy

Required Inputs

1. Product summary and target audience
2. Launch date and constraints
3. Success criteria (signups, sales, activation)
4. Team/resources and channels available

Workflow

1. Launch objective: define what success means for this launch.
2. Audience + positioning: clarify segment and message hierarchy.
3. Phased rollout: pre-launch, launch week, post-launch optimization.
4. Channel orchestration: assign tactics by channel and timeline.
5. Feedback + iteration: set up rapid signal collection and response.

Output Format

• Launch strategy one-pager
• Week-by-week launch timeline
• Channel tactic checklist
• Risks and contingency plan
• Post-launch metric review framework

Guardrails

• Prioritize focus over channel sprawl.
• Make timeline realistic to team bandwidth.
• Include explicit contingency scenarios.