Use to pull the Heroku production database down into a new local PostgreSQL database and point the app at it. Fires on /pg-pull or when the user asks to refresh local data from production.
Use when the user wants to analyse Everycent spending data via ad-hoc SQL queries. Loads database context (schema, conventions, cents-to-dollars) so the user can direct investigation. Fires on /spending-analysis or "analyse spending".
Use to deploy the Vue app to Heroku production from a clean master — runs tests, updates "What's New", rebuilds static assets, pushes to origin + heroku, runs migrations. Fires on /deploy, "deploy to production", "ship this to prod".