| name | ad-scripts |
| description | Writes three video ad scripts in three distinct formats for one creative angle — ranked hook options, beat-by-beat spoken lines, shot notes, and CTA variants for each. Use when the angle is chosen and the scripts need to be ready to shoot or brief out. |
| argument-hint | [the angle + the offer + where the ads will run] |
Ad Scripts — one angle, three formats
Testing three angles in one format teaches you about the angles. Testing one angle in three formats teaches you how this audience likes to be sold — and that lesson compounds across every ad that follows. This skill holds the angle constant and varies the vehicle.
Inputs
- The creative angle, the offer it sells, and the platform the ads will run on: $ARGUMENTS
- From
marketing-brief.md if present: the language bank (voice-of-customer), top pains, the offer and its proof, objections & beliefs, and the banned-phrases list. If the angle itself is still open, run the angle work or /marketing:hook-factory first — this skill takes one.
Do this
- Lock the angle. One sentence: the single belief this ad installs, and who it is for. If $ARGUMENTS carries several angles, pick the strongest, say why, and park the rest.
- Pick three formats that fit the platform and offer:
- Founder direct — one person, straight to camera, conviction and specifics.
- UGC-style — a person like the buyer, discovery register, phone-shot energy.
- Problem-demo — show the pain happening, then show the fix working.
Swap in us-vs-the-old-way where the offer replaces an ingrained category habit.
- Script each in beats, spoken lines written verbatim: HOOK (first three seconds — the spoken line plus what is on screen), AGITATE (the cost of the problem, in their words), MECHANISM (why this works differently), PROOF (only what the brief can evidence), CTA.
- Write three hook options per script and rank them. The hook is most of the ad; everything after is confirmation for the people it caught.
- Add shot notes per beat — framing, setting, b-roll, on-screen text — written so someone who was never in the room can shoot it.
- Write two CTA variants per script: one direct (start, book, get) and one soft (curiosity click), matched to how cold the audience is.
- Timing pass. 30–45 seconds at natural speaking pace. Cut any spoken line the visual already says.
Output
Three complete scripts, labelled by format: ranked hooks, beat-by-beat spoken lines with shot notes, two CTA variants, target length. Close with one line per format on what a winner would reveal about how this audience buys.
Rules
- Hooks may exaggerate curiosity, never facts. No proof claim enters a script unless the brief or the user can evidence it.
- UGC-style means the register of a real person mid-discovery — not an actor reading ad copy under "authentic" lighting.
- Write for sound-off first: the on-screen text must carry the argument on its own.
- One belief per ad. A second belief is a second ad.
